Know the moment they move.
Monitoring we built ourselves, because nothing on the market watches both worlds at once. Classic rankings, assistant citations, content, schema, pricing and paid — checked daily across your named competitors, with a read on what to do about it.
Rogue Logic builds its own competitor monitoring — a watchtower that tracks named competitors daily across search rankings, AI assistant citations, published content, structured data, pricing and paid activity, and tells you what to do when one of them moves.
It is built in-house because rank trackers watch search, citation tools watch assistants, and the useful signal sits in the divergence between them. Included in the £4,500 programme tier and above.
What you actually get
You hear it first
Up to eight named competitors watched daily. When one of them moves, it reaches you the same day, by email or Slack.
A recommendation, not a ping
A strategist reads the feed every week and tells you what to do about it, or why doing nothing is the right call.
The moves before the damage
You see a competitor's play while they are still making it, rather than three months later in your own numbers.
Six signals, checked every day.
A competitor rarely announces a change of strategy. They just ship something. These are the six places it becomes visible before it shows up in your traffic.
Citation movement
Who the assistants name for your buying questions, and the day that changed. The earliest signal available.
Ranking shifts that matter
Filtered to the terms in your model. Not a two-hundred-row report of movements worth nothing.
Content shipped
New and materially rewritten pages, classified by intent. You see the play while it is still being made.
Technical and schema change
Replatforms, structured-data edits, robots and llms.txt changes. Their mistakes are your opening.
Pricing and positioning
Published price changes, new propositions, and claims quietly added or removed.
Paid and PR footprint
Ad copy in market, and where they are earning coverage. Budget follows attention.
An alert with no recommendation is just anxiety.
Every movement that clears the threshold arrives with three things: what happened, what we think it means, and what we are going to do — or the reason we are deliberately doing nothing.
Most competitor movements do not deserve a response. Saying so is part of the job, and it is why a strategist reviews the feed weekly rather than letting a tool email you directly.
Asked before it gets switched on.
Is this just another rank tracker?
No. Rank trackers report positions. This watches six signals across both search and assistants, and the output is a recommendation rather than a chart.
Can we buy it on its own?
Not currently. Without someone acting on it, it becomes a feed nobody reads — which is the problem it was built to solve. It is included from the Programme tier.
How do you choose the competitors?
You name them. We usually add one or two you have not thought of — the site being cited by assistants in your category is often not the company your sales team loses to.
Is any of this scraping data we should not have?
Everything monitored is public: published pages, public assistant responses, visible ads and coverage. No private data, no credentialed access, rate-limited requests that respect robots directives.