Get quoted by the machines your buyers ask.
The schema, entity and answer structure that makes your pages easy for search and AI to quote. A live foundation in every engagement today, with AI-citation tracking as an emerging layer we are building.
AEO is the work of becoming the source an AI assistant cites when it answers a question in your category. It runs alongside SEO: the same entity and structured-data foundation, aimed at the passages models quote rather than the links people click. We measure it in citation share and assisted pipeline, never in impressions.
Every discipline is run by the person named on your account and reported the same way. Switch discipline above to see what each one actually involves, and where we have flagged a capability as emerging rather than running.
What AEO involves
Entity & citation audit
Where answer engines currently source your category, and who they credit. The honest starting line.
Answer surface mapping
The 40 to 120 questions your buyers ask machines, scored by commercial value.
Structured data build
Schema, feeds and entity reconciliation so machines can parse you without guessing.
AEO, six things, in this order.
Entity & citation audit
Where answer engines currently source your category, and who they credit. The honest starting line.
Answer surface mapping
The 40 to 120 questions your buyers ask machines, scored by commercial value.
Structured data build
Schema, feeds and entity reconciliation so machines can parse you without guessing.
Source-worthy content
Primary data and reference pages written to be quoted, not to rank alone.
Citation PR
Placement in the sources the models already trust in your sector.
Monthly citation tracking
Share of answer across ChatGPT, Gemini, Perplexity and AI Overviews.
Worth doing, and not worth doing.
Do this if
Do not bother if
Four numbers, reported the same way every month.
Fixed at the start of the engagement so the reporting cannot be reshaped later to flatter the result. Whether they moved or not, they are in the report.
Citation share
How often you are named as the source across the major assistants, tracked question by question.
Assisted pipeline
Enquiries where an AI answer was part of the path, so the work ties back to revenue.
Answer-surface coverage
The share of your priority questions where you appear in the answer at all.
Structured-data health
Whether machines can parse your entities cleanly, the foundation everything else sits on.
Asked on every AEO call.
What is AEO?
It builds on the structured-data and entity work already in every SEO engagement: clean schema, consistent entities, and answer-ready content that AI engines can extract. Tracking and improving how AI engines cite you is an emerging layer we are developing, not a guaranteed placement.