Get your business surfaced by Microsoft Copilot.
Copilot sits inside Windows, Edge, Bing and Microsoft 365, in front of millions of people at work. When one of them asks it about your category, we make sure your business is a name it can put forward.
Microsoft Copilot answers by combining the underlying model with live retrieval from Bing's web index, and, inside an organisation, from that organisation's own Microsoft 365 data through the Graph. Being surfaced in the web-facing answers means being crawlable, clearly structured and authoritative in Bing specifically, with a consolidated entity and content shaped around the question. It is the same answer-engine discipline we apply across the assistants, pointed at the Microsoft surface rather than Google or OpenAI's.
Microsoft Copilot, in full.
Let us be straight about the search demand first, because it shapes how you should read this page. Almost nobody types "microsoft copilot seo" into a search bar, and we will not pretend otherwise. This is not a page chasing a busy keyword. It exists because Copilot is a genuine answer surface your buyers use, and because an honest AEO programme covers every assistant that matters, not just the fashionable ones. The value here is completeness and reach, not search volume.
The reach is the part that is easy to underestimate. Copilot is not a single app people choose to open. It is built into Windows, into the Edge browser, into Bing, and into Microsoft 365, which means it is already in front of a vast base of people at work, often the exact procurement, operations and technical buyers a B2B business wants. When Copilot is the assistant sitting in the corner of someone's work screen, being the answer it gives has real commercial weight, even if the keyword behind it looks quiet.
Under the bonnet, Copilot is a Microsoft assembly rather than a single model. Its public answers retrieve from Bing's web index and are shaped by the OpenAI-family models Microsoft runs, while inside an organisation it can also draw on that company's own documents, emails and chats through the Microsoft Graph. For a marketing team, the lever you can actually pull is the web-facing half: being strong in Bing specifically, with a clear entity and quotable content, is what puts you into the answers Copilot gives people outside your own tenant.
So we treat Copilot as one surface in a wider answer-engine programme. Much of the foundation is shared with the work that gets you cited in ChatGPT, which also leans on Bing, and with the SEO that earns rankings in the first place. What is specific here is making sure Bing, not just Google, can read and trust you, and being candid that this is a completeness-and-reach play rather than a volume one.
Microsoft Copilot, broken down.
Bing index health
Copilot's web answers come from Bing, so we treat Bing as a first-class index rather than an afterthought. We verify the site in Bing Webmaster Tools, check what Bing actually crawls and indexes, and fix the issues that keep your key pages out of the corpus Copilot retrieves from.
Explore →Entity consolidation
One clear, consistent identity across your site, Bing Places, Companies House, LinkedIn and the wider web, so Copilot knows exactly who you are and does not merge or overlook you.
Explore →Local and place signals
For businesses where location matters, Bing Places and consistent citations feed the local answers Copilot gives inside Windows and Bing Maps, which run on Microsoft's own place data rather than Google's.
Explore →Answer-structured content
Pages shaped around the specific questions your buyers ask, with the answer stated plainly and near the top, so Copilot can lift and attribute a passage cleanly.
Explore →Corroboration and authority
Copilot surfaces sources it can trust. We assess where your authority sits, close the gap to the competitors it currently names, and earn the coverage that makes you a credible pick.
Explore →Cross-assistant coverage
Copilot rarely justifies a programme on its own. We fold it into the wider AEO work so the same foundation earns you citations across ChatGPT, Claude, Perplexity, Gemini and Google's AI surfaces too.
Explore →The way we run Microsoft Copilot.
Baseline across the assistants
We ask Copilot your real buying questions and record what it says today: whether it names you, names a competitor, or names nobody, and which sources it leans on. We do the same across the other assistants, so Copilot is measured in context rather than in isolation.
Audit the Microsoft surface
We check your standing in Bing specifically, not just Google: is the site verified in Bing Webmaster Tools, is it being crawled cleanly, are your money pages indexed there, and is your entity consistent across the Microsoft-facing sources.
Fix the foundation
We resolve the crawl, render and structure issues that keep Bing from reading you, consolidate your entity, and make sure local and place signals are right where they matter. Most of this compounds across every assistant, not only Copilot.
Shape content to be quoted
We map the questions your buyers ask machines and structure your pages so the answer is explicit, near the top and easy to attribute, then build the primary, credible content Copilot can stand behind.
Earn corroboration
We build the coverage and citations that lift you into the set of sources Copilot trusts, closing the gap to whoever it currently names in your category.
Measure and report honestly
We re-run your question set on a schedule and report movement in plain terms: where you are now surfaced, where a competitor still wins, and where nobody is cited yet. No vanity metrics, no guarantees.
How we approach Microsoft Copilot.
Earn your place in the Bing index
Copilot's public answers retrieve from Bing, not Google, and the two indexes are not interchangeable. We make sure Bing crawls you cleanly, that Bing Webmaster Tools is set up and reading your site, and that the pages you care about are indexed there, not just in Google.
Consolidate the entity across Microsoft's sources
Copilot needs to know exactly who you are. We give you one consistent identity across your site, Bing Places, Companies House, LinkedIn and the directories Microsoft leans on, so it does not confuse or overlook you.
Answer the question directly
Content structured around the exact questions your buyers ask, with the answer stated plainly and near the top, so Copilot can lift and attribute a passage without guesswork.
Earn corroboration Microsoft trusts
Assistants surface what credible sources confirm. We build the coverage and citations that make Copilot confident enough to name you rather than a competitor.
What Microsoft Copilot puts on your desk.
Who does the work, and how honestly
Optimising for a Microsoft surface rewards judgement over volume, so the people setting up your Bing index and consolidating your entity are the same senior practitioners you meet on day one. There are four of us and no juniors, with roughly forty years of experience between us across SEO and answer engines. We are candid that Copilot has low direct search demand and belongs inside a wider programme rather than sold as a standalone service, we work from what the assistants actually say rather than assumptions, and we will never promise a citation, because citation is earned and no honest agency can guarantee it.
Honest about where the value is
We tell you plainly that Copilot is a reach-and-completeness play, not a volume one, and we fold it into the wider AEO work rather than dressing it up as a service in its own right.
Senior hands on the Microsoft surface
The practitioner who audits your standing in Bing is the one who fixes it. Nothing is handed down a chain, so nothing is lost between diagnosis and repair.
Measured, never guaranteed
We track whether Copilot and the other assistants surface you against your own question set, and report movement honestly. We do not promise citations, because they are earned.
Microsoft Copilot: common questions.
Is Microsoft Copilot SEO actually worth doing?
On its own, rarely, and we will say so. Almost nobody searches for it and Copilot will not justify a standalone retainer. It is worth doing as part of a wider answer-engine programme, because much of the foundation is shared with the work that gets you cited elsewhere, and because Copilot's reach inside Windows, Edge, Bing and Microsoft 365 puts you in front of a large base of buyers at work.
How is optimising for Copilot different from optimising for ChatGPT?
They overlap more than most assistants, because both lean on Bing's web index for live answers. The shared work is being crawlable, clearly structured and authoritative in Bing specifically. Copilot adds Microsoft's own layers, its integration with Windows and Microsoft 365 and the Graph, but for a marketing team the lever you can pull is the Bing-facing half, which is why we treat the two together.
Does my Google ranking help me in Copilot?
Indirectly. Strong classic SEO usually means the crawlable, authoritative, well-structured content Copilot's retrieval favours. But Copilot reads Bing, not Google, and the two indexes are not identical. A site can rank well in Google and be thin in Bing, so we check and fix your Bing standing specifically rather than assuming it follows.
What is the Microsoft Graph, and can you optimise for it?
The Graph is how Copilot reaches an organisation's own Microsoft 365 data, its documents, emails and chats, to answer questions inside that company's tenant. It is private to each organisation and not something an external marketing agency can or should influence. Our work is the public, web-facing side: the Bing-indexed answers Copilot gives people outside your own tenant.
Can you guarantee Copilot will name my business?
No, and nobody honestly can. Citation is earned through clarity, authority and corroboration, not bought or triggered on demand. What we can do is make you the most surfaceable, credible option in your category and measure whether it is working against your own set of buying questions over time.
How do you measure whether it is working?
We run a set of your real buying questions through Copilot and the other assistants on a schedule, and report whether you are surfaced, a competitor is, or nobody is yet. It is the same honest citation-share reporting we use across the whole answer-engine programme, so you can see movement rather than take it on faith.
We are a Microsoft 365 organisation. Does that change anything?
For your own staff, internal Copilot answers may draw on your tenant's data through the Graph, which is governed by your IT setup rather than by us. For the buyers you are trying to reach outside your organisation, what matters is the public, Bing-facing work, and that is where we focus. Being a Microsoft shop does not change the external optimisation, though it often makes Copilot's reach more relevant to your market.