AI SEO: be the answer, not just a link.
AI SEO is the work of getting your business found, understood and named by AI-driven search: ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude. We make you the clearest, best-corroborated answer in your market, then measure whether the machines actually name you.
AI SEO is the practice of optimising a website and its wider footprint so AI search engines and large language models can read it, understand who you are, and cite you when they answer buying questions. It spans two surfaces: classic search now reshaped by AI Overviews and AI Mode, and standalone assistants like ChatGPT, Perplexity, Gemini and Claude. The method combines technical legibility, entity consolidation, answer-first content and third-party corroboration, then tracks whether you are named against a fixed set of your real questions. Rogue Logic runs it with four senior practitioners and no juniors, from £1,500 a month.
AI SEO, in full.
AI SEO is a slippery label, and it helps to be precise about what it covers. It is not a new trick bolted onto Google. It is the discipline of making your business legible and trustworthy to every place an AI now answers a question: the AI Overviews and AI Mode that sit inside Google, and the standalone assistants like ChatGPT, Perplexity, Gemini and Claude that people increasingly ask instead of searching. The common thread is that a machine reads sources and writes a single answer, then decides whether to name you in it. AI SEO is how you become the business it names.
There is an important structural point that shapes all of this. AI search draws on two distinct places. The first is the model's training data, a frozen snapshot where your presence, or absence, was baked in months ago. The second is the live retrieval layer, the real-time web search a system runs for anything current or specific. You cannot rewrite the training snapshot, but you can shape what it learns next time, and you have direct influence over what it retrieves today. Honest AI SEO works both levers and is clear about which one is moving on any given result.
This is where we choose our words carefully. Nobody can guarantee a citation in ChatGPT or a place in an AI Overview, and any agency that promises one is selling certainty it does not have. What we can do is make your business the most legible, best-corroborated, most directly useful option in your market, then measure whether the machines actually name you against a fixed set of your buying questions. That measurement is the honest core of the work: it tells you whether you are winning, losing or invisible, and it compounds as the foundations improve.
AI SEO is the umbrella over several tighter disciplines we run: AI search optimisation for the AI features inside search engines, LLM SEO for the assistants, generative engine optimisation for the generative answer surfaces, and the entity and technical foundations underneath all of it. We are four senior practitioners with around forty years between us and no juniors on the work. We treat AI SEO as a craft rather than a growth hack, because the systems keep changing and the only durable strategy is to genuinely be the clearest, most trustworthy answer.
AI SEO, broken down.
Retrieval readiness
The live search layer behind AI answers can only cite what it can fetch and parse. We fix render-blocking resources, slow pages, JavaScript-dependent content and thin markup so your pages are readable to a machine in real time.
Explore →Entity consolidation
An AI needs to know precisely who you are before it will name you. We align your site, Companies House record, structured data and third-party profiles into one unambiguous identity that models can trust.
Answer-first content
We restructure priority pages so the extractable answer sits up front, with supporting detail beneath, matching how AI lifts a passage to quote.
Explore →AI search and AI Overviews
The AI features inside Google, Overviews and AI Mode, source and cite differently from a blue-link result. We work the pages and signals that get you pulled into those answers.
Explore →Assistant coverage
ChatGPT, Perplexity, Gemini and Claude each source and cite in their own way. We tune the work per surface rather than treating them as one interchangeable target.
Explore →Corroboration and authority
AI repeats what credible sources confirm. We earn the coverage, links and mentions that lift your domain into the set a machine trusts.
Explore →The way we run AI SEO.
Baseline your AI visibility
We build a fixed set of your real buying questions and test them across ChatGPT, Perplexity, Gemini, Claude and Google's AI surfaces, recording whether you are named, a competitor is, or nobody is. That baseline is what every later result is measured against.
Audit legibility and entity
We crawl your site the way a machine reads it, checking retrieval readiness, structured data and rendering, and audit how consistently your identity appears across the sources AI learns from and retrieves.
Prioritise by leverage
We rank the fixes by how much each is likely to move a citation, so the earliest work is the work that changes answers, not a generic checklist worked top to bottom.
Fix foundations and content
We resolve the technical blockers, consolidate the entity, and rewrite priority pages to be answer-first and genuinely useful across your question set.
Earn corroboration
We run targeted digital PR and citation work to build the third-party confirmation that makes an AI comfortable naming you as a source.
Re-test and report
We re-run the question set on a regular cadence and report the movement plainly, so you can see whether AI visibility is improving and where the next gains sit.
How we approach AI SEO.
Optimise for how AI actually sources answers
AI search reads pages, weighs sources and writes one answer rather than returning ten links. We make your key pages fast, cleanly structured and machine-readable so you are eligible to be retrieved and quoted, not buried.
Consolidate the entity the machine learns
Before an AI names you it needs to know exactly who you are. We align your site, Companies House record, structured data and third-party profiles into one consistent identity, so the model is confident enough to cite you rather than hedge.
Write answers that are easy to lift
AI systems quote the passage that answers the question best. We structure and write your content so the answer sits up front, explicit and extractable, across the full set of questions your buyers ask.
Earn the corroboration that builds trust
AI repeats what credible third parties confirm. We build the digital PR, citations and mentions that make you a source the machine is comfortable repeating, never bought placement or guaranteed rankings.
What AI SEO puts on your desk.
Who does the work, and how we keep it honest
AI SEO attracts a lot of confident nonsense because the systems are new and hard to observe. We counter that with senior hands, a repeatable method, and measurement you can check. There are no juniors learning on your account, and no promises we cannot keep.
Senior practitioners only
Four of us, around forty years between us. The person auditing your entity and rewriting your pages is the person you speak to, not a handover to a junior team.
A method, not a guess
Baseline, audit, prioritise by leverage, fix, corroborate, re-test. The same disciplined loop we run for classic SEO, pointed at how AI sources its answers.
Honest measurement
We track citation against a fixed set of your questions and report it plainly. We never guarantee a placement, and we tell you when a lever is not moving.
AI SEO: common questions.
What is AI SEO?
AI SEO is the practice of optimising your website and wider footprint so AI-driven search can read it, understand who you are, and cite you when it answers questions. It covers the AI features inside search engines, such as Google AI Overviews and AI Mode, and standalone assistants like ChatGPT, Perplexity, Gemini and Claude. The goal is to be the answer a machine names, not just a link in a list.
Is AI SEO different from normal SEO?
They share foundations. Clean, crawlable, authoritative pages help both. But the target differs. Classic SEO competes for a ranked link, while AI SEO competes to be the sentence a machine writes. That makes structuring content to be directly quotable, and consolidating your entity so the machine knows who you are, matter more than usual.
Is AI SEO the same as AEO, GEO or LLM SEO?
They overlap heavily and people use them loosely. AEO, answer-engine optimisation, is the broad umbrella. GEO, generative engine optimisation, and LLM SEO are near-synonyms that lean toward the assistants. AI SEO is the plain-English term most people reach for. We treat them as one connected craft and use whichever term a client already uses.
Can you guarantee we get cited by ChatGPT or in AI Overviews?
No, and anyone who guarantees it is not being straight with you. Citation is earned through clarity, authority and corroboration. We make you the most citable option in your market and measure whether the AI systems actually name you against your own question set, rather than promising an outcome we cannot control.
How do you measure AI SEO?
We build a fixed set of your real buying questions, test them across ChatGPT, Perplexity, Gemini, Claude and Google's AI surfaces, and record whether you are named, a competitor is, or nobody is. We re-run that set on a regular cadence and report the movement, so progress is visible rather than asserted.
Do our Google rankings help with AI SEO?
Indirectly, yes. Strong classic SEO usually means the crawlable, well-structured, authoritative content that an AI's retrieval layer favours, and AI Overviews often draw on pages that already rank. But AI sources differently from a blue-link result, so we also work entity consolidation and per-surface nuance that ranking alone will not cover.
How long does AI SEO take to work?
Retrieval and structural gains can show within weeks, because they change what a machine can read today. Authority and corroboration build over a quarter or two. Training-data presence is the slowest lever, since it depends on future model updates. We are clear about which one is moving on any given result.
How much does AI SEO cost?
Our work starts from £1,500 a month, with senior practitioners on the account and no juniors. The right level depends on the size of your question set and how much technical and corroboration work the baseline reveals. We scope it honestly after the audit rather than quoting a number before we understand your position.