Fix the machine first, then feed it.
A monthly cycle powered by our own platform: technical fixes from a full site crawl, titles and meta written to spec, schema injected, content that earns its rankings, and a story-led report every month.
SEO is the work of making a site machines can crawl, render and trust, then giving it pages worth ranking. We run it as one system: the technical foundation, the content that answers real demand, and the authority that makes it stick. Every account is owned by the person doing the work, and reported the same way each month.
Every discipline is run by the person named on your account and reported the same way. Switch discipline above to see what each one actually involves, and where we have flagged a capability as emerging rather than running.
What SEO involves
Instrument the site
A full crawl, render and log-file pass, plus the entity graph. Two weeks, no assumptions, so the plan is grounded in what is actually happening.
Fix the foundation
Indexation, rendering, internal architecture and Core Web Vitals. The unglamorous work that unblocks everything after it.
Model the demand
Where demand exists, what it is worth, and what has to be true for you to own it. The map the rest of the programme runs against.
SEO, six things, in this order.
Instrument the site
A full crawl, render and log-file pass, plus the entity graph. Two weeks, no assumptions, so the plan is grounded in what is actually happening.
Fix the foundation
Indexation, rendering, internal architecture and Core Web Vitals. The unglamorous work that unblocks everything after it.
Model the demand
Where demand exists, what it is worth, and what has to be true for you to own it. The map the rest of the programme runs against.
Build the pages
Content written to answer the question and to be understood as an entity, not padded to hit a word count.
Earn the authority
Links and mentions from sources that actually cover your sector, so rankings hold under pressure.
Re-run against reality
Every month the model meets the numbers. What works gets more budget; what does not gets cut.
Worth doing, and not worth doing.
Do this if
Do not bother if
What lands on your desk.
Four numbers, reported the same way every month.
Fixed at the start of the engagement so the reporting cannot be reshaped later to flatter the result. Whether they moved or not, they are in the report.
Non-brand organic clicks
Demand you did not already own by name. The number that says the work is reaching new buyers.
Qualified organic pipeline
Sessions that became enquiries, tracked to revenue rather than to a vanity ranking.
Indexation and technical health
The share of important pages that are crawlable, indexed and rendering as intended.
Referring domains earned
New, relevant sources linking to you, so the ranking has something durable underneath it.
Asked on every SEO call.
What do you actually do each month?
A set cycle: a Screaming Frog crawl and the technical fixes it surfaces, titles and meta descriptions written to spec, structured data added, content briefed and published, internal links maintained, rankings and Search Console monitored, and a story-led report on what changed and why.
How soon will we see results?
Long-tail and city terms typically move in three to six months, with national visibility building over nine to eighteen. We report progress honestly from month one, not just the wins.