Earned links from journalists who cover your sector.
We own the strategy, targeting and link-profile analysis; outreach and placement are delivered through a specialist partner under our management. Earned coverage, not paid links.
Digital PR earns links and mentions from real publications by giving journalists something worth covering: original data, a defensible position, a genuine story. It is the authority layer under SEO and AEO, the reason rankings hold and models treat you as a source. We do not buy links, and we do not pitch stories we cannot stand behind.
Every discipline is run by the person named on your account and reported the same way. Switch discipline above to see what each one actually involves, and where we have flagged a capability as emerging rather than running.
What Digital PR involves
Find the angle
What you know, or can measure, that a journalist in your sector would actually want. No angle, no campaign.
Build the asset
Original data, a survey or a reference piece strong enough to be cited, not just linked.
Map the journalists
The named writers and outlets who cover your category, and what they have recently run.
Digital PR, six things, in this order.
Find the angle
What you know, or can measure, that a journalist in your sector would actually want. No angle, no campaign.
Build the asset
Original data, a survey or a reference piece strong enough to be cited, not just linked.
Map the journalists
The named writers and outlets who cover your category, and what they have recently run.
Pitch with restraint
Targeted, relevant outreach to people who might genuinely care. No spray-and-pray lists.
Earn the coverage
Links and mentions in sources your buyers and the models already trust.
Feed it back
Coverage routed into the SEO and AEO model so the authority compounds, not just sits in a report.
Worth doing, and not worth doing.
Do this if
Do not bother if
Four numbers, reported the same way every month.
Fixed at the start of the engagement so the reporting cannot be reshaped later to flatter the result. Whether they moved or not, they are in the report.
Referring domains earned
New, relevant publications linking to you, the durable signal under your rankings.
Coverage quality
The relevance and authority of where you land, judged honestly rather than by raw volume.
Assisted ranking movement
How earned authority moves the pages and terms that matter commercially.
Brand and citation lift
Mentions in the sources answer engines draw on when describing your category.
Asked on every Digital PR call.
Do you have an in-house PR team?
We lead the digital PR strategy, targeting and link-profile analysis in-house. The outreach and placement itself is delivered by a trusted specialist partner, managed by us, so you get earned coverage without paid links.