Working notes, published as we go.
Method, measurement and the study. Written by the people running the work, which is why there are fewer posts than a content calendar would produce.
Rogue Logic publishes working notes on search, answer-engine optimisation, paid media and measurement, written by the four named practitioners who run the client work — including The Answer Gap, its own study comparing who ranks in classic search against who gets cited by AI assistants.
Marketing automation without the black box
Good marketing automation is not a black box. It is human-in-the-loop by design: automation proposes, a senior person approves, nothing ships unsupervised. It is scoped against your own workflow rather than sold as a fixed product, built on clean data rather than hopeful data, and handed over as systems you own and can delegate. If you cannot see how it works or keep it when the engagement ends, it is not an asset, it is a dependency.
Where AI actually saves a marketing team time
AI saves a marketing team time where the work is repetitive enough to automate without losing judgement: assembling reports, running data pipelines, drafting first-pass content and enrichment or routing. It does not save time where the work is judgement, and it should never publish unsupervised. The honest version is automation with a senior person in the loop, scoped against your own workflow, measured by the hours it hands back to strategy.
What paid AI ads mean for your 2026 budget
Paid placement inside AI answers is real interest, not yet a fully running managed channel. For 2026, the honest position is advisory: keep the bulk of your budget in the live channels that work, prepare your tracking and economics so you can move quickly, and treat paid AI placement as an emerging line rather than a proven one. Anyone selling guaranteed AI ad performance today is ahead of what the platforms actually deliver.
PPC management for B2B: what good actually looks like
Good B2B PPC is managed against what a customer is actually worth, not against the platform's own definition of success. That means modelling the economics first, tracking conversions server-side so the platform optimises to revenue, building an account you can actually read, and cutting waste weekly against margin. Media budget is paid directly to the platform, with no percentage markup on your spend. Google Ads is a live, senior-managed service; paid placement on AI surfaces is emerging.
AEO vs SEO: where should you spend first?
For almost every business, SEO comes first and AEO builds on top of it. The two share the same structured-data and entity foundation, so the honest question is sequencing rather than either-or. Spend on SEO when your pages need to be crawlable, rankable and worth citing at all. Layer in AEO once that foundation exists and your buyers genuinely research with AI assistants. Spending on AEO first, with nothing underneath it, gives the models nothing to quote.
How to choose a digital PR agency (and what to ask)
Choosing a digital PR agency comes down to a few honest questions: do they earn links or buy them, who actually does the outreach, how do they report, and will they tell you when there is no story yet. A good agency owns the strategy and analysis, is transparent about whether outreach is in-house or partner-delivered, refuses to quote link counts it cannot control, and routes coverage back into your SEO rather than leaving it in a report.
What is answer engine optimisation, and does your business need it?
Answer engine optimisation, or AEO, is the work of becoming the source an AI assistant cites when it answers a question in your category. It builds on the schema, entity and answer-structured content that already sits inside good SEO, and that foundation is real and useful today. Tracking and improving how often AI engines quote you is a newer, emerging layer. Nobody can guarantee a placement in an AI answer, and anyone who says otherwise is guessing.
Digital PR that earns links, not just coverage
Digital PR earns links and mentions from real publications by giving journalists something worth covering: original data, a defensible position, a genuine story. It is the authority layer under SEO and AEO, the reason rankings hold and models treat you as a source. We own the strategy, the targeting and the link-profile analysis in-house; the journalist outreach itself is delivered by a specialist partner under our management. We do not buy links, and we do not pitch stories we cannot stand behind.
What good B2B SEO actually looks like
Good B2B SEO fixes the machine before it feeds it. It means a site that can be crawled, rendered and understood, content written to answer real buyer questions, and authority earned from sources that cover your sector. It is run as one system, owned by the person doing the work, and reported the same honest way every month rather than dressed up when the numbers are flat.
How much does SEO cost for a UK B2B company?
For a UK B2B company, managed SEO usually runs from around 1,800 a month at the entry level to 8,500 or more for multi-service, multi-location programmes. The price reflects senior hours and scope, not a magic number. What matters is what those hours buy, who does the work, and whether the reporting is honest enough to tell you if it is working.