Get your business cited in Claude.
When your buyers ask Claude who to use, we make sure your business is a name it can stand behind.
Claude answers from what it learned in training and, increasingly, from live web search with citations. Being named means being a clear, authoritative, well-structured source it can retrieve and trust, in a model that leans hard toward citing credible, well-supported information.
Claude, in full.
Claude is Anthropic's assistant, used inside its own apps and, increasingly, woven into the tools your buyers already work in. People ask it the same high-intent questions they once typed into Google: who to use, what to buy, which supplier to shortlist. It answers from what it learned in training and, when web search is on, from live pages it reads, summarises and cites. Being named is not a trick you play on the model. It is the model deciding your business is a source it can stand behind.
That matters commercially because Claude is deliberately careful. It is built to favour well-supported claims and to hedge, or stay silent, when the evidence is thin. So the businesses it names tend to be the ones with a clear identity, real proof, and content a machine can actually retrieve without tripping over rendering problems. If a competitor reads as the more credible, better-evidenced option, that is the name your buyer hears, and you never see the query that decided it.
We approach Claude as one strand of the same programme that earns you rankings and citations everywhere else, not a bolt-on. The foundations are shared across every assistant: be crawlable, be clear, be corroborated. What we tune for Claude specifically is the weight it puts on evidence. We make your expertise, data and sources legible enough that it can quote you with confidence rather than talk around you. Then we measure it honestly against your own buying questions, and report whether you were named, a rival was, or nobody was.
There is no guaranteed placement here, and anyone selling you one is not being straight. What we can do is make your business the most citable, credible option in your category, on the pages Claude can read, and keep improving that position as the model and its search behaviour change.
How Claude chooses what to cite.
Claude draws on its training and, when web search is on, on live results it summarises and cites. It is built to favour trustworthy, well-supported information and to be careful about what it asserts, so clear, credible, crawlable content backed by corroboration is what earns a mention. As with the other assistants, on-page clarity and authority decide whether you are the source it uses.
Claude, broken down.
Crawlable, machine-legible pages
Claude's web-search answers only draw on pages it can actually read. We remove the rendering, structure and access issues that hide your content from a machine, so the case for naming you is on the page and reachable.
Evidence and corroboration
Claude leans hard toward well-supported claims. We structure your expertise, data and named sources so a careful model can cite you directly instead of hedging, and we build the third-party coverage that confirms it.
Entity consolidation
One consistent identity for your business across your own site and the wider web, so Claude knows exactly who you are and does not blend or confuse you with a similarly named competitor.
Answer-worthy content structure
Content laid out so the specific claim a buyer's question needs is easy to lift and attribute: clear definitions, direct answers, and the reasoning and figures behind them rather than vague assertion.
Web-search vs training answers
Claude cites live results when search is on and answers from memory when it is off. We work both surfaces, so you show up whether the question triggers a fresh crawl or a recollection.
Measurement against your buying questions
The point of the work is whether real prospects hear your name. We track your actual buying questions across Claude over time and report cited, competitor, or nobody, with no vanity framing.
Explore →The way we run Claude.
Map the real questions
We build the set of buying questions your prospects actually ask Claude in your category, then baseline who gets named today: you, a competitor, or nobody at all.
Audit crawlability and clarity
We check the pages that should answer those questions are readable by a machine, free of rendering traps, and clear enough that the relevant claim is easy to find and lift.
Strengthen the evidence
We shape your expertise, data and sources into well-supported, citable statements, so a careful model can quote you with confidence instead of talking around you.
Consolidate the entity
We tidy your identity across your site and the wider web into one consistent picture, so Claude attributes the right work to the right business.
Earn corroboration
We build the independent coverage and references that make you a safe name to give, because Claude trusts what credible third parties confirm.
Re-test and report
We re-run your question set on a regular cadence, watch for movement as the model and its search change, and report honestly on where you now stand.
How we get you cited in Claude.
Be crawlable and clear
Claude's web-search answers come from pages it can read. We make yours legible, structured and free of the rendering issues that hide content from a machine.
Lead with credible evidence
Claude favours well-supported claims. We structure your expertise, data and sources so it can cite you confidently rather than hedge.
Consolidate your entity
One clear, consistent identity across your site and the wider web, so Claude knows who you are and does not confuse you with someone else.
Earn corroboration
Claude trusts what credible sources confirm. We build the coverage and citations that make you a safe name for it to give.
We will not claim guaranteed placement in an AI answer, because nobody can deliver that. What we can do is make you the most citable, credible option, and report whether it is working against your own set of buying questions.
What Claude puts on your desk.
Who does the work, and how we stand behind it
This is run by four senior practitioners with around forty years of combined agency experience between us, and no juniors learning on your account. We work in Claude and the other assistants first-hand, so what we recommend comes from watching how the model actually answers your buying questions, not from a slide about how AI search is supposed to behave. We are careful to promise only what we can defend: better evidence, cleaner pages, a stronger entity, and honest measurement, never a guaranteed citation.
Senior hands only
The people who scope your programme are the people who deliver it. No hand-off to a junior team once the work starts.
First-hand practice
We test your real questions in Claude ourselves and act on what it does, so the method is grounded in observed behaviour, not theory.
Honest by default
We report cited, competitor, or nobody without spin, and we say plainly that citation is earned and cannot be guaranteed.
Claude: common questions.
Does Claude cite sources?
Increasingly, yes. When web search is on it summarises and cites live pages, so being a clear, credible, crawlable source is how you become one of them.
Can we guarantee Claude names us?
No, and nobody honestly can. We make you the most credible, citable option and measure whether it is working against your own question set.
Is getting cited in Claude different from ChatGPT?
The foundations are shared, clarity, authority and corroboration, but Claude leans especially hard toward well-supported, trustworthy sources, so evidence matters even more.
How do you measure it?
We track your real buying questions across Claude and the other assistants, and report whether you are cited, a competitor is, or nobody is, over time.
Does Claude even send us traffic, or just answers?
Often the answer is the destination, and the buyer acts on the name they were given. That is exactly why being the cited source matters: the value is being the business Claude stands behind, whether or not the click follows.
We are not a household name. Can we still get cited?
Yes. Claude cares about clear, well-evidenced, corroborated sources more than raw fame. A focused business with real proof and readable pages is often a safer name for it to give than a large one with vague content.
How is this different from just doing good SEO?
It shares the same foundations, so a strong SEO programme is most of the groundwork. What we add for Claude is heavier weight on evidence, entity clarity and corroboration, because it hedges harder on anything it cannot support.
How long before we see movement in Claude?
It varies with your starting point, your category and how the model refreshes. We baseline early and re-test on a regular cadence, so you can see direction over the first cycles rather than waiting on a single verdict.
Do we need web search to be on to benefit?
Both surfaces matter. When search is on, Claude cites live pages, so crawlability and clarity decide things. When it is off, it answers from training, so a strong, consistent entity is what carries you. We work both.