Terms of business.

Written to be read. Bryley Ltd trading as Rogue Logic, company number 13175466, registered in England and Wales.

Last updated 3 August 2026

These are the standard terms our retainers run on. Anything specific to your engagement sits in your own agreement, which takes precedence over this page.

Term and notice

Retainers run for an initial quarter, because nothing measurable happens faster than that. After the first quarter either side may give thirty days’ written notice, ending at the close of a billing month.

Fees and payment

Retainer fees are monthly in advance and exclude VAT. Project work is quoted before it starts. Invoices are due within fourteen days. Media spend is paid by you directly to the platform; we take no commission on it.

What we commit to

To staff your account with the senior person named on it, to publish the model behind our recommendations, and to tell you first when something is not working. We do not guarantee rankings, citations or lead volume, because those depend on systems no agency controls.

What we need from you

Timely access to the accounts and systems the work needs, a named decision-maker for approvals, and review of drafts within a reasonable window. Where delays sit with you, timelines move accordingly.

Ownership

Deliverables produced for you — content, strategy, the visibility model and its underlying data — are yours on payment, and you keep them if you leave. Our own platform, tooling and internal methods remain ours.

Confidentiality

Both sides keep the other’s commercial information confidential. We will not name you as a client or publish figures from your account without written permission.

Liability and law

Our liability is limited to the fees paid in the preceding three months, except where the law does not permit that limit. These terms are governed by the law of England and Wales.