Get your business cited in Gemini.
Gemini is Google's assistant, grounded in Google's index. We make your business the source it grounds its answers in.
Gemini answers from its training and, when grounding is on, from Google's live index, citing the sources it uses. Being named means clear entity signals and authoritative, factual content that Google trusts, so Gemini can ground its answer in you.
Gemini, in full.
Gemini is Google's assistant, and it answers in two ways at once. It draws on what it learned in training, and when grounding is switched on, which is common for anything current or specific, it retrieves from Google's live index and surfaces the sources it leaned on. That dual nature is the whole game. If you want Gemini to name your business, you need to be both a clear, factual entity the model recognises and an authoritative page Google's index trusts enough to ground an answer in.
Commercially, this matters because Gemini reaches buyers in places your competitors cannot easily follow: inside the Google app, on Android, across Workspace, and increasingly as the reasoning layer behind AI Mode. A buyer who asks Gemini for a shortlist and gets three names has, in effect, been handed a decision. Being one of those names is worth more than a mid-page organic ranking, because there is no page two in a conversation.
We approach Gemini differently from a generic AEO checklist because grounding runs on Google's index. That means the authority and relevance work that wins in Google search is the base, not an afterthought, and the extra layer is entity clarity: making sure Gemini knows exactly who you are, what you do, and which facts about you are safe to state. We do not chase the model. We make you the source Google already trusts and shape your facts so they are unambiguous to attribute.
None of this is guaranteed, and we will not pretend otherwise. Citation is earned through clarity, authority and corroboration, and it moves over weeks and quarters, not overnight. What we can promise is a method, honest measurement against your own buying questions, and senior hands doing the work rather than a junior following a template.
How Gemini chooses what to cite.
Gemini blends what it learned in training with live grounding in Google Search for current or specific questions, and surfaces sources when it does. Grounded answers favour the same authoritative, crawlable, well-structured pages that win in Google generally, with clear entities and facts a model can attribute confidently.
Gemini, broken down.
Entity clarity and the Knowledge Graph
Gemini has to be certain who you are before it will name you. We consolidate one consistent identity across your site, Google's Knowledge Graph and the sources it cross-checks, so you are not confused with a similarly named business or quietly left out.
Grounding in Google's live index
Grounded answers pull from pages Google can crawl, trusts and finds relevant. We make your key pages fast, readable and authoritative in that index, because that is the corpus Gemini reaches into when it needs a current or specific fact.
Factual, attributable content
Grounded models lift discrete facts and attribute them. We structure your claims, figures and answers so they are self-contained and unambiguous, which makes Gemini more willing to quote you rather than hedge or reach for a competitor.
Gemini inside AI Mode and AI Overviews
Gemini is the reasoning layer behind Google's conversational AI Mode and informs AI Overviews. Work done here compounds across those surfaces, which is why we sequence it alongside those pages rather than in isolation.
Explore →Question and topic coverage
Gemini reasons across the whole of a question, not one keyword. We map the real questions your buyers ask and build genuine depth against them, so you are eligible to be grounded on across the journey, not just the headline term.
Answer monitoring and measurement
We track whether Gemini actually names you, a competitor, or nobody, across a defined set of your buying questions, so the programme is measured against reality rather than assumed to be working.
Explore →The way we run Gemini.
Establish the question set
We work with you to define the real questions your buyers would put to Gemini, then baseline where you, your competitors, and nobody currently get named. That baseline is what everything is measured against.
Audit entity and index signals
We check how clearly Gemini can identify you, how your entity reads across the sources Google trusts, and how well your key pages are crawled and understood in Google's index.
Consolidate the entity
We make your identity consistent and unambiguous across your site, the Knowledge Graph and the wider web, closing the gaps that let a model overlook or misattribute you.
Shape content to be grounded and quoted
We restructure the pages that matter so the facts, answers and claims are self-contained, clearly attributable, and easy for a grounded model to lift with confidence.
Build the underlying authority
Because grounding uses Google's index, we do the relevance and corroboration work that lifts your pages into the set Google trusts, which is what makes you groundable in the first place.
Monitor, report and iterate
We re-check your question set on a regular cadence, report movement honestly, and adjust where Gemini is still favouring someone else or no one at all.
How we get you cited in Gemini.
Make your entity unmistakable
Gemini needs to know exactly who you are. We give you one consistent identity across your site, Google's Knowledge Graph and the sources it trusts.
Publish clear, factual content
Grounded answers lift facts. We structure your claims, data and answers so Gemini can quote and attribute them without ambiguity.
Build Google-index authority
Because grounding uses Google's index, the authority and relevance work that wins search is what makes you a source Gemini grounds in.
Track the questions that matter
We map your buyers' questions and monitor whether Gemini names you, so the work is measured, not assumed.
We will not claim guaranteed placement in an AI answer, because nobody can deliver that. What we can do is make you the most citable, credible option, and report whether it is working against your own set of buying questions.
What Gemini puts on your desk.
Who does the work, and how we stand behind it
Rogue Logic is the trading name of Bryley Ltd, a small senior team of four practitioners with around forty years of combined agency experience between us. The person who scopes your Gemini work is the person who does it. We do not hand AEO to a junior and we do not run it from a template, because grounding, entity clarity and Google-index authority are judgement calls that reward experience.
First-hand practice, not theory
We test these surfaces ourselves, watch how Gemini grounds and attributes answers, and base recommendations on what we actually observe rather than on borrowed checklists.
Honest about what is earned
We never promise guaranteed citations or rankings. Being named by Gemini is earned through clarity, authority and corroboration, and we say so plainly and measure it openly.
Grounded in Google's own signals
Because grounding uses Google's index, we rely on the same crawlability, relevance and authority foundations Google trusts, and report against your own question set rather than vanity metrics.
Gemini: common questions.
Does Gemini use Google Search?
Yes, when grounding is on, which is common for current or specific questions. It surfaces sources then, and those come from Google's index, so Google-index authority helps you.
How do we become a source Gemini cites?
Clear entity signals plus authoritative, factual, well-structured content Google trusts. We build both, and measure whether Gemini names you over time.
Can citation be guaranteed?
No. It is earned. We make you the most citable, credible option and report movement against your own question set honestly.
Is this separate from our SEO?
It is the same programme. Ranking well in Google's index is the base; clear entities and facts are what let Gemini attribute your content.
How is getting cited in Gemini different from getting cited in ChatGPT?
The foundations are shared, but the plumbing differs. Gemini grounds in Google's own index, so Google-index authority and a clean entity in the Knowledge Graph do the heavy lifting, whereas ChatGPT's search layer leans on Bing. We treat each on its own terms rather than assuming one programme covers both.
Does work on Gemini help us in AI Mode and AI Overviews too?
Largely, yes. Gemini is the reasoning layer behind Google's conversational AI Mode and informs AI Overviews, and all three run on Google's index. The entity clarity and grounding-ready content we build for Gemini tends to compound across those surfaces, which is why we sequence them together.
What if Gemini answers from training and never grounds on our category?
For evergreen, well-known facts a model may answer from memory without grounding, and there is no page to influence there. In practice, commercial and current questions, the ones your buyers ask, usually trigger grounding. We focus the work where grounding actually happens and are honest about where it does not.
How long before we see Gemini naming us?
Entity and on-page clarity can move within weeks; authority-driven grounding builds over a quarter or two. We baseline at the start and report movement against your own question set throughout, so you can see progress rather than take it on trust.
Can we pay to be featured in Gemini's answers?
Not for the grounded citations that matter. Those are earned through authority, clarity and corroboration. Anyone offering to buy your way into an assistant's answer is not being straight with you, and that earned work is exactly what we do.