Hayley is senior seo strategist at Rogue Logic in Bristol, and came here from agency-side work. Hayley takes the calls on their discipline directly rather than through an account manager.
Hayley's work, in order.
Hayley has worked in SEO for fifteen years. She studied Digital Media Technology, started as a digital marketing assistant at a law firm, moved in-house as a marketing manager at a film studio, and has since worked both self-employed and agency-side.
She focuses on the technical side of SEO, where her web development background does the heavy lifting: end-to-end strategy, on-site implementation, and digging into the data until the case is solved.
Hayley writes under their own name. Everything published on the insights hub is dated and corrected in public when it turns out to be wrong.
Editorial policy →Questions people ask about their work.
Will Hayley do the work, or hand it over?
They do it. If a piece needs a developer on your stack, Hayley specifies it and reviews the implementation rather than passing the whole thing on.
What does Hayley need to start?
Read-only Search Console and analytics, and a week of raw server logs. Everything else can follow.
Does Hayley handle migrations?
Yes, and they will tell you plainly if your timeline makes a safe migration impossible. That conversation is cheaper before the replatform than after it.
Can we hire Hayley for a one-off audit?
The free teardown covers most of what a paid audit would tell you. If you need the full instrumented pass without a programme, ask on the call and we will price it.