Case notes / Professional services, accountancy
An accountancy firm, found in AI search
A firm with a strong local reputation was invisible in search, at page four. We rebuilt around intent and the questions people now ask AI.
The numbers
+87%
Organic clicks+77%
Impressions15.8
Avg position, from 41.8#1
AI help with tax returnAnonymised and sector-framed. Figures are the client’s own, reported the same way each month, and shown here with their permission.
01The challenge
Starting at average position 41.8, the firm was almost invisible, and generic terms were hard to move against established competitors.
02Our approach
We rebuilt service pages around specific search intents, and created question-and-answer content with schema so AI search could read and cite it.
A topical cluster around AI-assisted tax, with stronger local signals, made the firm the answer to the newer questions buyers ask.