Case notes / Financial services, accountancy
A South West accountancy practice, visibility up 73%
An established firm sat on page three because its pages spoke in generic terms, not the language SME owners actually search.
The numbers
+73%
Impressions+14%
Organic clicks21.6
Avg position, from 29.6Anonymised and sector-framed. Figures are the client’s own, reported the same way each month, and shown here with their permission.
01The challenge
Appearing mostly on page three at position 29.6, with service pages optimised for generic terms rather than how SMEs search.
02Our approach
Without a full rebuild, we rewrote meta descriptions to signal each page clearly and refined each service page to a single value proposition for SME clients.
Supporting content for SME-specific queries and a local clean-up lifted the whole account.