Case notes / Considered consumer, weddings
A celebrant, 6.8x organic clicks from one page
A celebrant with negligible organic visibility reached page one of a competitive query cluster off the back of one genuinely comprehensive page.
The numbers
+577%
Organic clicks+234%
Impressions11.7
Avg position, from 33.14,161
Clicks from one page in 90 daysAnonymised and sector-framed. Figures are the client’s own, reported the same way each month, and shown here with their permission.
01The challenge
Strong referral business but almost no organic visibility, ranking poorly for high-intent queries dominated by national portals with deep authority.
02Our approach
Rather than spread thin, we built one in-depth resource on the target topic, with full texts, backstories and guidance, supported by internal links from related articles.
The technical foundations, page speed, schema, clean headings and a table of contents, let a single page carry the ranking.