A coworking space, 109% more enquiries on 19% less spend
A single-location coworking provider was paying UK-wide for enquiries it could only serve in one city, on a Google Ads account with broken tracking. We rebuilt it around new-customer acquisition.
Anonymised and sector-framed. Figures are the client’s own, reported the same way each month, and shown here with their permission.
The account leaked budget to branded terms, targeted the whole UK for a single-city business, and ran on outdated conversion tracking that hid what was actually working.
We rebuilt conversion tracking with enhanced conversions, restructured campaigns to prioritise new-customer acquisition over brand clicks, and narrowed targeting to the one city the business serves.
Negative keywords cut the non-buyer searches, and the ad copy was rewritten around what actually makes the space different, with expanded assets and audiences.