Case notes / Healthcare, dental
A dental practice lifted its treatment-query rankings
An established practice was sending thousands of clicks a quarter to competitors because it ranked at page four for the treatments that matter.
The numbers
27.4
Avg position, from 40.7+40%
Click-through rate6.6
Emergency dentist, cityAnonymised and sector-framed. Figures are the client’s own, reported the same way each month, and shown here with their permission.
01The challenge
Despite strong local presence and demand, the practice sat at position 40.7 across high-intent treatment queries.
02Our approach
We restructured the site around treatments rather than a generalist homepage, with dedicated and geo-modified pages for the priority treatments.
Healthcare schema and rebuilt local foundations lifted the practice into the treatment-query results.