Case notes / Healthcare
A functional-medicine clinic, off page three to page one
A clinic with strong credentials was invisible for the exact diagnostics it offered. We rebuilt content around how patients search.
The numbers
10.9
Avg position, from 27.7+27%
Organic clicks#1.1
SIBO test, city+19%
ImpressionsAnonymised and sector-framed. Figures are the client’s own, reported the same way each month, and shown here with their permission.
01The challenge
At position 27.7, patients searching for exactly what the clinic delivered were finding everyone but them.
02Our approach
We rebuilt the content architecture around specific diagnostic services in the terms patients actually use, with national geo-targeting for a countrywide base.
Medical-organisation and healthcare schema gave search engines and assistants the structure they needed to trust and rank it.