Case notes / E-commerce, premium goods
A premium retailer, cost per lead cut 85%
A retailer of considered, high-value products was paying a high cost per lead on a campaign with false tracking. We fixed the data, then the structure.
The numbers
-85%
Cost per lead6.4x
Lead volume1.19%
Conversion rate, from 0.34%Anonymised and sector-framed. Figures are the client’s own, reported the same way each month, and shown here with their permission.
01The challenge
Faulty tracking was counting every conversion and producing false data, on a campaign with high costs and a conversion rate under half a percent.
02Our approach
We replaced the tracking with a clean tag-manager setup and proper triggers, then restructured into keyword-specific ad groups with tailored copy.
Dedicated landing pages with a single call to action and benefit-led copy guided the conversions the campaign had been missing.