Case notes / Trades, renewable energy
An electrician doubled clicks by niching into renewables
A capable renewables installer was being ranked as a generalist electrician. We rebuilt the site around the high-value work.
The numbers
+140%
Organic clicks+67%
Click-through rate24.5
Avg position, from 43Anonymised and sector-framed. Figures are the client’s own, reported the same way each month, and shown here with their permission.
01The challenge
Positioned as a generalist, the business ranked at position 43 for the renewable queries that mattered most to its lucrative work.
02Our approach
We rebuilt the renewable service pages as standalone landing experiences with their own URLs and optimised copy, plus geo-modified content for the area served.
Question-led articles and a revised internal-linking architecture established topical authority around the renewable work.