Case notes / Healthcare, specialist
A specialist clinic owns the searches generalists ignore
A clinic treating complex, underdiagnosed conditions ranked poorly for the precise terms its patients use. We built the content around the conditions.
The numbers
8.5
Avg position, from 20.2+67%
Organic clicks+165%
Impressions#1
Autoimmune clinic, cityAnonymised and sector-framed. Figures are the client’s own, reported the same way each month, and shown here with their permission.
01The challenge
At position 20.2, highly motivated patients were not discovering the clinic despite searching with the precise terminology generalists ignore.
02Our approach
We built condition-led content clusters and matched the precise medical terminology, pairing technical depth with clear booking pathways.
We optimised for the clinical questions and AI Overviews where these patients increasingly start.