Case notes / E-commerce, supplements
A supplement brand, 10x more conversions off Amazon
An Amazon best-seller was over-reliant on the marketplace and could not make its own paid ads pay, with rivals bidding on its brand. We built a channel it owned.
The numbers
10x
More conversions-70%
Cost of sale1.91x
Return on ad spend+99%
Conversion rateAnonymised and sector-framed. Figures are the client’s own, reported the same way each month, and shown here with their permission.
01The challenge
High cost of sale and low return meant the brand could not sustain its own campaigns, and competitors were bidding on its branded terms to divert customers.
02Our approach
We ran search, smart shopping and dynamic remarketing together, remarketing the exact products a visitor had viewed and defending the branded terms.
Smart shopping replaced the standard campaigns for better targeting, so spend followed what actually converted rather than what looked busy.