Case notes / Professional services, B2B video
A video producer, page five to page one on its money terms
A creative agency with strong work was invisible in search. We restructured around service intent and the sectors it serves.
The numbers
+50%
Organic clicks+67%
Click-through rate25.4
Avg position, from 48.6Anonymised and sector-framed. Figures are the client’s own, reported the same way each month, and shown here with their permission.
01The challenge
At position 48.6, a portfolio-led site was unreachable to prospects searching rather than referred.
02Our approach
We restructured around service intent rather than portfolio navigation, and built sector-specific landing pages for the industries it serves.
Intent-matched content answering real buyer questions, and stronger local foundations, did the rest.