Case notes / Hospitality and events
A wedding venue caught a national search wave
A historic venue captured a sudden spike in demand from a national TV moment without cannibalising its steady wedding traffic.
The numbers
+62%
Organic clicks+95%
Impressions8.3
Avg position, from 15.8Anonymised and sector-framed. Figures are the client’s own, reported the same way each month, and shown here with their permission.
01The challenge
A time-sensitive spike in demand from a TV cultural moment, with the risk of cannibalising the venue core wedding traffic.
02Our approach
We built dedicated landing pages for the trending queries and laid the technical foundations on the platform quickly.
We amplified the wedding content alongside them so both traffic streams rose together rather than competing.