AEO, or answer-engine optimisation, is the work of becoming the source an AI assistant cites when a Edinburgh buyer asks it who to use. It builds on the same entities, structured data and third-party corroboration as strong local SEO, aimed at the passage a model quotes rather than only the link a person clicks. We run it for Edinburgh businesses and across Scotland, senior-led, with public pricing from £1,500 a month. We are opening an Edinburgh base as our Scottish client list grows.
The answer is the new shortlist.
Buyers start with a question, not a search box
More Edinburgh buyers open ChatGPT, Perplexity or Google's AI, ask who to use, and act on the names that come back. If you are not named, you are not on the list.
The answer resolves before the click
For a growing share of local queries the AI answer settles it on the page. We work to be the source it draws that answer from, and across Scotland.
Local intent still decides it
An assistant weighs location, sector and corroboration. We make your Edinburgh relevance and your credentials legible, so the answer points to you rather than a directory.
Where you show up in Edinburgh.
AEO by sector, Edinburgh.
Financial services
Regulated buyers check credentials before they call. We make sure an assistant names you, and names you accurately, when someone asks who handles their kind of finance work.
See the sector →Professional services
For advisory and consultancy work, the assistant's answer is the new referral. We structure your expertise so yours is the name it quotes.
See the sector →SaaS
Buyers ask assistants to compare tools and build a shortlist. We get your product into that shortlist with clear, corroborated positioning.
See the sector →Healthcare
Trust and accuracy decide health queries. We make your entities and evidence legible so an assistant cites you rather than a directory.
See the sector →Manufacturing
Technical buyers ask assistants for capable suppliers. We make your capabilities and certifications something a model can read and recommend.
See the sector →AEO in Edinburgh, asked and answered.
Can you guarantee we appear in ChatGPT for Edinburgh searches?
No, and anyone who promises it is guessing. We move the inputs the models actually use, entities, structured data and corroboration, and report the share of answer honestly, up or down.
Is this just local SEO with a new name?
It shares the foundation, but the target is different: the quoted passage in an AI answer, not only the clicked link in a list. It runs alongside local SEO rather than replacing it.
Which assistants do you optimise for?
ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Claude as standard, with others added where your buyers use them.
Do you need an Edinburgh office to do this?
No. Answer-engine work is done on your site and your sources, not from a desk in the city. We are opening an Edinburgh base as our Scottish client list grows, but the citation work does not wait on it.