AEO, or answer-engine optimisation, is the work of becoming the source an AI assistant cites when a Yorkshire buyer asks it who to use. It builds on the same entities, structured data and third-party corroboration as strong local SEO, aimed at the passage a model quotes rather than only the link a person clicks. We run it for Yorkshire businesses across Yorkshire, senior-led, with public pricing from £1,500 a month. Bristol-based, working with clients across Leeds, Sheffield, Bradford, Hull and York.
The answer is the new shortlist.
Buyers start with a question, not a search box
More Yorkshire buyers open ChatGPT, Perplexity or Google's AI, ask who to use, and act on the names that come back. If you are not named, you are not on the list.
The answer resolves before the click
For a growing share of local queries the AI answer settles it on the page. We work to be the source it draws that answer from, across Yorkshire.
Local intent still decides it
An assistant weighs location, sector and corroboration. We make your Yorkshire relevance and your credentials legible, so the answer points to you rather than a directory.
Where you show up in Yorkshire.
AEO by sector, Yorkshire.
Financial services
Regulated buyers check credentials before they call. We make sure an assistant names you, and names you accurately, when someone asks who handles their kind of finance work.
See the sector →Legal
People ask an assistant for the right kind of lawyer before they ask a friend. We make your practice areas and authority the cited answer.
See the sector →Manufacturing
Technical buyers ask assistants for capable suppliers. We make your capabilities and certifications something a model can read and recommend.
See the sector →Renewables and cleantech
A fast-moving market where buyers ask assistants what is possible and who delivers it. We work to put you in that answer.
See the sector →Engineering
When an assistant is asked for an engineering partner, it draws on structured, corroborated sources. We make yours one of them.
See the sector →AEO in Yorkshire, asked and answered.
Can you guarantee we appear in ChatGPT for Yorkshire searches?
No, and anyone who promises it is guessing. We move the inputs the models actually use, entities, structured data and corroboration, and report the share of answer honestly, up or down.
Is this just local SEO with a new name?
It shares the foundation, but the target is different: the quoted passage in an AI answer, not only the clicked link in a list. It runs alongside local SEO rather than replacing it.
Which assistants do you optimise for?
ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Claude as standard, with others added where your buyers use them.
We cover Leeds, Sheffield and beyond, not one town. Can AEO handle a region?
Yes. We optimise for how buyers across Yorkshire ask, and for regional corroboration, rather than chasing a single-town term that misses most of your market.