Creative and media firms live and die on the work, but the shortlist increasingly starts with a search or an assistant, not a referral. We turn your portfolio, sector expertise and process into structured content that ranks for the briefs you want and that assistants cite when asked to recommend a studio.
We only build a sector page when there is something specific and true to say about it. What follows is how each discipline applies to creative and media buyers, scoped to your business before you buy anything.
Three things that shape Creative and media search.
Portfolios machines can't read
Case studies built in heavy page-builders or as flat images give search engines and assistants nothing to parse. The story needs to exist as readable, structured content.
Sector beats generalist
Buyers search for a studio that gets their sector. Specific, evidenced sector pages out-rank a generalist showreel every time.
Referrals are drying up
The referral that used to fill the pipeline now starts as a search. If you are not in the answer, you are not on the call sheet.
Six disciplines, read for Creative and media.
The same disciplines we run everywhere, pointed at the way this sector's buyers actually search and decide. We label each one honestly, and scope exactly what we can deliver for you before you buy.
Technical foundations, the pages your buyers actually search for, and the authority to rank them. The base every other discipline builds on.
Schema, entity and answer-structured content so assistants can read and cite you. We build the foundations that are real today and track citation share honestly.
Google Ads run to what a customer is worth in your sector, not to a dashboard's idea of success. Advisory on paid placement across AI surfaces as those mature.
Backlink and coverage strategy owned in-house, targeting the trade press and publications your buyers and the assistants both trust. Outreach delivered through a managed partner.
The pipelines that make the rest of the work go further: content operations, monitoring and bespoke automation built into your own systems.
Asked in Creative and media, specifically.
Our site is very visual. Does that hurt SEO?
It can, when the story lives only in images or a heavy builder. We keep the design and add the structured, readable content search engines and assistants need to understand and cite the work.
Should we niche down by sector?
For search, yes. Specific, evidenced sector pages out-rank and out-cite a generalist reel, because they answer the brief a buyer is actually searching.
Is creative-agency SEO different?
The foundation is the same, but the work is making genuinely visual, portfolio-led content legible to machines, and proving sector expertise rather than listing services.
Do creative and media firms need AEO?
Yes, as buyers ask assistants to recommend studios for a brief. Being the cited, sector-specific answer is how you make the shortlist that referrals used to fill.