AEO, or answer-engine optimisation, is the work of becoming the source an AI assistant cites when a Bath buyer asks it who to use. It builds on the same entities, structured data and third-party corroboration as strong local SEO, aimed at the passage a model quotes rather than only the link a person clicks. We run it for Bath businesses and the South West, senior-led, with public pricing from £1,500 a month. We are based twelve miles away in Bristol, so Bath is effectively a local account.
The answer is the new shortlist.
Buyers start with a question, not a search box
More Bath buyers open ChatGPT, Perplexity or Google's AI, ask who to use, and act on the names that come back. If you are not named, you are not on the list.
The answer resolves before the click
For a growing share of local queries the AI answer settles it on the page. We work to be the source it draws that answer from, and the South West.
Local intent still decides it
An assistant weighs location, sector and corroboration. We make your Bath relevance and your credentials legible, so the answer points to you rather than a directory.
Where you show up in Bath.
AEO by sector, Bath.
Professional services
For advisory and consultancy work, the assistant's answer is the new referral. We structure your expertise so yours is the name it quotes.
See the sector →SaaS
Buyers ask assistants to compare tools and build a shortlist. We get your product into that shortlist with clear, corroborated positioning.
See the sector →Creative and media
Portfolios do not read well to a machine. We make your work and credits legible so an assistant can surface and credit you.
See the sector →Healthcare
Trust and accuracy decide health queries. We make your entities and evidence legible so an assistant cites you rather than a directory.
See the sector →AEO in Bath, asked and answered.
Can you guarantee we appear in ChatGPT for Bath searches?
No, and anyone who promises it is guessing. We move the inputs the models actually use, entities, structured data and corroboration, and report the share of answer honestly, up or down.
Is this just local SEO with a new name?
It shares the foundation, but the target is different: the quoted passage in an AI answer, not only the clicked link in a list. It runs alongside local SEO rather than replacing it.
Which assistants do you optimise for?
ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Claude as standard, with others added where your buyers use them.
We are a small Bath business. Is AEO overkill for us?
Not if your buyers research before they call, which most now do. For a considered local purchase, being the named answer is worth more than another paid click, and it compounds.