Get the right pages crawled and indexed.
A page that is not crawled or not indexed cannot rank or be cited, however good it is. We fix what search engines cannot reach, what they waste budget on, and what they quietly refuse to index, so the pages that matter are the ones that get seen.
Crawl and indexation is the technical SEO work of controlling which of your pages search engines discover, fetch and keep in their index. It covers robots rules, XML sitemaps, internal links, canonical signals, status codes and crawl-budget efficiency, so important pages are indexed and rendering while thin, duplicate and dead URLs are kept out. Done well it stops budget being spent on pages that will never earn a visit, and makes sure the ones that make you money are eligible to rank and be quoted.
Crawl and indexation, in full.
Indexation problems rarely announce themselves. They show up as a plateau, a launch that never took off, or rankings that never quite arrive despite good content and links. Underneath, a robots rule, a canonical conflict or a flat architecture is keeping your best pages out of the index.
We treat it as diagnosis before prescription: read what search engines actually do on your site, separate the real blockers from cosmetic warnings, and fix the causes in the templates rather than page by page.
Crawl and indexation, broken down.
Index coverage diagnosis
A clear picture of what is indexed, what is excluded and why, from Search Console and a real crawl rather than a tool's guess.
Crawl-budget efficiency
Parameter URLs, faceted noise and redirect chains consolidated, so crawlers spend their budget on pages that earn visits.
Explore →Robots, sitemaps and canonicals
The signals that decide what gets indexed made consistent, so they reinforce each other instead of pulling in different directions.
Explore →Rendering and reachability
Content that only appears after JavaScript, or sits behind a blocked resource, made reachable so a machine can actually index it.
Explore →The way we run Crawl and indexation.
Instrument
Crawl, log files and Search Console together, so we see genuine crawler and index behaviour, not assumptions.
Fix at the source
Robots, canonicals, sitemaps, internal links and status codes corrected in the templates and configuration.
Monitor coverage
Index coverage tracked over time, so a new template or migration does not quietly drop your pages.
How we approach Crawl and indexation.
Find what is not indexed, and why
We use Search Console, a full crawl and server logs to see which important pages are excluded, which are quietly dropping out, and what is standing in the way.
Spend crawl budget where it pays
Parameter noise, dead redirects and infinite spaces waste the budget search engines give you. We consolidate them so crawlers reach the pages that matter.
One clear signal per page
Robots rules, canonicals, sitemaps and internal links are made to agree, so nothing contradicts and confuses what should be indexed.
Kept clean as the site changes
New templates and CMS changes reintroduce crawl and index problems. We monitor coverage so regressions are caught before they cost rankings.
What Crawl and indexation puts on your desk.
Read from real crawler behaviour, not a tool export
Indexation is judgement work: a quiet canonical conflict on a money page outweighs a thousand cosmetic warnings on pages nobody visits. We work from logs and Search Console so we fix what actually keeps you out of the index.
Logs over assumptions
Server logs show what search engines genuinely fetch, which is often very different from what a crawling tool assumes.
Prioritised by revenue
We fix the blockers on the pages that make money first, not the longest list of low-impact warnings.
Verified against the index
Every change is checked against live crawl and index behaviour before it is called done.
Crawl and indexation: common questions.
Why are my pages not being indexed?
Usually a robots rule, a canonical pointing elsewhere, thin or duplicate content, or a rendering issue that hides the content from a crawler. We diagnose the specific cause from Search Console and a crawl rather than guessing.
What is crawl budget, and do I need to worry about it?
Crawl budget is roughly how much crawling search engines will do on your site. Small sites rarely need to worry; large or messy ones waste it on parameter noise and dead URLs, starving the pages that matter. We consolidate that waste.
How is this different from technical SEO generally?
It is the part of technical SEO that decides what gets discovered and indexed at all. It sits alongside rendering, architecture and speed, and it is usually where the fastest gains hide, because you are removing a ceiling rather than pushing against one.
Will you remove pages from the index?
Where they hurt you, yes. Thin, duplicate or obsolete pages diluting your signals are better consolidated or noindexed so authority points at one strong page instead of scattering across many weak ones.