Advertising in ChatGPT and AI search, run to margin not hype.
A share of your buyers now ask an AI assistant instead of searching, and advertising is following them. We tell you which AI ad surfaces are buyable today, position you for the rest, and run all of it to what a customer is worth.
Advertising in ChatGPT and AI search means paying to appear inside AI assistants and AI-generated answers rather than beside the ten blue links: sponsored placements in tools like ChatGPT, Perplexity, Google AI Overviews and AI Mode, and Microsoft Copilot. Some of these surfaces already carry paid formats, notably Perplexity's sponsored follow-up questions, Microsoft Copilot ads through Microsoft Advertising, and ads inside Google AI Overviews and AI Mode; ChatGPT advertising is still emerging. Rogue Logic positions you for all of them now, advises on what is worth buying today, and manages live placements as each platform opens, run to contribution margin rather than impressions.
AI ads, in full.
Search is splitting in two. Alongside the familiar results page, a growing share of buyers now ask ChatGPT, Perplexity, Google's AI Overviews and Microsoft Copilot a question and act on the answer they get back, often without clicking through to a website at all. Advertising is following them. Some of these surfaces already carry paid formats: Perplexity runs sponsored follow-up questions, Microsoft Copilot serves ads through Microsoft Advertising, and Google has begun placing ads inside AI Overviews and AI Mode. Advertising inside ChatGPT itself is still taking shape. The result is a channel that is real, uneven, and moving quickly.
Most of what is written about advertising in ChatGPT and AI search is either breathless or premature. Vendors promise placements that are not yet sold; agencies rebrand ordinary display buying as AI. The sober position is more useful. A handful of AI ad surfaces can be bought today and are worth testing for the right business; others are announced but not open; and ChatGPT advertising is a question of when, not whether. Knowing which is which is the difference between an early advantage and wasted budget.
We treat AI ads as an extension of the paid discipline we already run, not a separate act of faith. Before anything goes live we model what a customer is worth and what you can afford to pay to win one, then judge each placement against that. Where a surface is live and sensible, we run it. Where it is not, we say so and keep the budget on channels that convert now, so you are positioned for AI advertising without paying to be a beta tester on placements that do not yet perform.
The other half of the job is making sure the assistant already knows who you are. Paid placement inside an AI answer works far harder when the model also cites and recommends you unprompted. That earned visibility is answer engine optimisation, and it is the foundation this sits on. We align the two so your paid presence in ChatGPT and AI search compounds the organic one rather than compensating for its absence.
AI ads, broken down.
Perplexity sponsored placements
Perplexity is the AI answer engine furthest along on advertising, with sponsored follow-up questions and related-media formats already live. For businesses whose buyers research inside Perplexity, it is the most concrete AI ad surface you can test today, and we treat it as such.
Explore →Microsoft Copilot and Bing AI ads
Copilot inherits Microsoft Advertising, so ads already appear inside Copilot answers and Bing's AI experiences. If you run Microsoft Ads, some of your AI advertising is arguably live now; we make sure it is structured and measured deliberately rather than inherited by accident.
Explore →Google AI Overviews and AI Mode
Google has begun serving ads inside AI Overviews and AI Mode, folding paid placement into its AI answers. We manage this as part of your Google Ads programme so the AI surface and the classic results page are run to one model, not two.
Explore →ChatGPT advertising, positioned early
OpenAI has signalled advertising is coming to ChatGPT, but it is not openly buyable yet. We keep you ready: the tracking, the creative thinking and the economics modelled now, so that when placements open you move first rather than starting from scratch.
Explore →Earned AI visibility underneath the paid
Being recommended by the assistant without paying is answer engine optimisation. It makes every paid AI placement work harder, and in some cases removes the need to buy one at all. We run the two together rather than treating paid as a substitute for being cited.
Explore →Measurement built for zero-click answers
AI answers often resolve a query without a click, which breaks last-click attribution. We set up tracking and CRM reconciliation that reads assisted and branded-demand effects, so the value of AI placement is measured honestly rather than lost between the answer and the sale.
The way we run AI ads.
Map where your buyers already ask AI
We find which assistants your market actually uses to research what you sell, ChatGPT, Perplexity, Copilot or Google's AI surfaces, so effort goes where the audience is rather than where the hype is loudest.
Model the economics first
What a customer is worth and what you can afford to pay to win one. Every AI placement, live or emerging, is judged against that number before a pound is committed.
Fix earned visibility
We check whether the assistants cite and recommend you unprompted, and close the gaps through AEO, so paid placement lands on a foundation of genuine presence rather than an empty one.
Buy what is live and worth it
Where a surface is open and sensible, Perplexity, Copilot, Google's AI ads, we build, launch and manage it. Where it is not ready, we hold budget rather than spend to prove a point.
Stay ready for ChatGPT
Tracking, creative and economics are prepared for the placements not yet open, so when ChatGPT advertising launches you are positioned to move first with a plan, not scrambling.
Measure, report and cut against margin
We reconcile AI placements against real pipeline in your CRM, report in plain numbers your finance team recognises, and move budget to what earns contribution rather than what is newest.
How we approach AI ads.
Honest about what is buyable today
AI advertising is not one channel that switched on; it is several surfaces at different stages. Perplexity, Microsoft Copilot and Google AI Overviews already carry paid formats. ChatGPT advertising is still emerging. We tell you plainly what you can buy now, what is worth buying, and what is not ready, rather than sell you a placement that does not yet exist.
Earned visibility comes first
You cannot advertise your way into an answer you are absent from. Being cited and recommended by the assistant, the AEO work, is the foundation; paid placement sits on top of it. We line the two up so your paid presence reinforces the organic mention rather than papering over its absence.
Run to contribution margin
The same discipline we apply to Google and LinkedIn applies here. We model what a customer is worth before we buy anything, then judge every AI placement against real pipeline reconciled to your CRM, not the novelty of being early or the platform's self-reported numbers.
No markup on your media
Whatever you spend on Perplexity, Microsoft Advertising or Google's AI surfaces is paid directly to the platform. Our fee is for the senior work of running it well, and it does not rise just because the spend does.
What AI ads puts on your desk.
Who runs your AI advertising, and how honestly
Rogue Logic is the trading name of Bryley Ltd, a senior-led team of four practitioners with roughly forty years of combined experience across paid media and search. AI advertising is a field where it is easy to sell placements that do not yet exist, so we hold a deliberately honest line: we tell you which AI surfaces are genuinely buyable today, which are announced but not open, and where your budget converts better on established channels while the new ones mature. The person who models your economics is the person who builds and manages the placements, and we reconcile everything against your CRM rather than a platform dashboard.
We separate live from hype
Perplexity, Copilot and Google's AI ads can be bought now; ChatGPT advertising cannot yet. We keep that distinction explicit so you invest in what performs rather than what sounds impressive in a headline.
Senior people do the work
No account is parked with a junior. The operator who maps the surfaces and models the maths is the one who runs the placements and cuts the budget each month.
Earned before paid
We will often tell you to strengthen how the assistants cite you before spending on placement, because in AI search a genuine recommendation frequently beats a bought one.
AI ads: common questions.
What is advertising in ChatGPT and AI search?
It means paying to appear inside AI assistants and AI-generated answers rather than beside traditional search results. That includes sponsored placements in Perplexity, ads in Microsoft Copilot through Microsoft Advertising, ads inside Google AI Overviews and AI Mode, and, in time, advertising within ChatGPT itself. Some of these are live today; ChatGPT advertising is still emerging.
Can you actually buy ads in ChatGPT right now?
Not openly, yet. OpenAI has signalled that advertising is coming to ChatGPT, but there is no self-serve ChatGPT ad product to buy at the moment. What we do now is position you for it: model the economics, prepare tracking and creative, and strengthen how ChatGPT already cites you, so you can move first when placements open rather than starting cold.
Which AI ad surfaces are live today?
Perplexity runs sponsored follow-up questions and related placements, Microsoft Copilot serves ads through Microsoft Advertising, and Google has begun placing ads inside AI Overviews and AI Mode. These are the AI surfaces you can genuinely test now, and we manage them where they suit your business.
How is AI advertising different from AEO?
AEO, or answer engine optimisation, earns your place in an AI answer without paying, by making your business legible and citable to the models. AI advertising pays for placement inside or around those answers. They work best together: a paid placement lands far harder when the assistant already recommends you unprompted, which is why we align the two rather than treat paid as a substitute.
How do you measure AI ads when there is no click?
AI answers often resolve a query without sending a click, which breaks last-click attribution. We set up tracking and CRM reconciliation that reads assisted conversions and branded-demand lift, and we report against real pipeline your finance team recognises rather than a platform's self-reported figures.
Do you charge a percentage of ad spend?
No. Whatever you spend on Perplexity, Microsoft Advertising or Google's AI surfaces is paid directly to the platform, and our fee does not rise because your spend does. You pay for the senior work of running the account well. Management starts from £1,500 a month.
Is it too early to invest in AI advertising?
For most businesses, the right move today is to be positioned rather than to spend heavily. We test the live surfaces where they fit, keep budget on channels that convert now, and prepare you for the placements not yet open. That way you gain the early advantage without paying to be a beta tester on formats that do not perform.
Can you guarantee we appear in ChatGPT or AI answers?
No, and anyone who does is selling you something. AI placement depends on the platforms' evolving ad products and their models' own judgements about relevance. What we can do is position you properly, buy what is genuinely available, measure it honestly, and move budget to what earns contribution.