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Web designAccessible web design and WCAG audits

Build a site everyone can actually use.

Accessibility is not a plugin or a badge. We audit against WCAG, test on real assistive technology and build sites that genuinely work for people with impairments, which happens to make them better for everyone.

What this covers
01WCAG audit tested on real assistive tech
02Accessible design and build
03Remediation of existing sites
04Semantic structure and keyboard support
05Accessible components and patterns
The short answer

Web accessibility is the practice of building sites that people with visual, motor, cognitive and hearing impairments can genuinely use, measured against the WCAG guidelines. A proper accessibility audit tests real pages with keyboards and screen readers, not just an automated scanner, and reports honestly on what fails and why. Accessible web design builds those standards in from the first wireframe. Done well it widens your audience, reduces legal and reputational risk, and produces a clearer, faster, better-structured site for every visitor.

In depth

Accessible web design and WCAG audits, in full.

Accessibility is one of the few areas where doing the right thing and doing the effective thing are the same act. A site that a blind person can navigate with a screen reader, that someone with motor difficulties can operate by keyboard, that a person with low vision can read and a person with cognitive differences can follow, is not a charitable concession bolted onto a normal website. It is a better website. The structure, clarity, contrast and predictability that accessibility demands are the same qualities that make a site easier for everyone to use, faster to load and, not by coincidence, easier for search engines to read.

The industry is full of shortcuts that promise accessibility without the work, and most of them make things worse. Overlay widgets and accessibility badges are the clearest example: a line of JavaScript that claims to fix a site automatically, layered over problems it cannot actually solve, and frequently interfering with the real assistive technology disabled users already rely on. Automated scanners have their place, but they catch only a fraction of the issues that matter, and a clean automated report on an unusable site is worse than no report at all, because it manufactures false confidence. Real accessibility is tested by real use.

This is a genuine differentiator for us rather than a line on a checklist. We build to high accessibility standards as a matter of course, we test on the assistive technology disabled people actually use, and we report honestly, by WCAG level, on what passes and what does not. That honesty matters, because accessibility is increasingly a legal and reputational question as well as an ethical one, and a site that quietly excludes people carries real risk. We would rather tell you plainly where your site fails and what it takes to fix it than sell you a badge that papers over the problem.

What it covers

Accessible web design and WCAG audits, broken down.

WCAG audit tested on real assistive tech

A thorough audit against the WCAG guidelines using keyboards, screen readers and real devices, not just an automated scan, with an honest report by level of what passes, what fails and what it takes to fix.

Accessible design and build

New sites and rebuilds designed with contrast, structure, focus order and interaction accessible from the first wireframe, so the site works for people with impairments by design rather than being retrofitted later.

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Remediation of existing sites

A prioritised plan to fix an inaccessible site in order of impact and effort, so you address the barriers that exclude the most people first rather than chasing a perfect score in the wrong order.

Semantic structure and keyboard support

Proper headings, landmarks, labels, focus states and keyboard operability, the foundations that let assistive technology understand and navigate a page, which most overlay-based shortcuts never actually deliver.

Accessible components and patterns

Forms, menus, modals, carousels and interactive components built to accessible patterns, because these are where accessibility most often breaks and where a small mistake locks whole groups of users out.

Accessibility that helps conversion and search

Clearer structure, better contrast and simpler interaction improve conversion and are easier for search engines to read, so the accessibility work pays back beyond compliance across the whole site.

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How we run it

The way we run Accessible web design and WCAG audits.

01

Free teardown and scope

We review your site against the headline accessibility barriers and show you the most significant findings before you commit to anything, so you know roughly where you stand from the outset.

02

Audit against WCAG

We test real pages with keyboards, screen readers and real devices, measured against the WCAG guidelines by level, and report honestly on what passes, what fails and why it matters.

03

Prioritise by impact

We turn the findings into a plan ordered by how many people each barrier excludes and how much effort it takes to fix, so the work addresses the biggest problems first rather than the easiest.

04

Remediate or rebuild

We fix the issues in the existing build, or design and build accessible where a site is too far gone to patch, getting semantics, structure, focus and components right rather than layering on a widget.

05

Retest on real assistive technology

We verify the fixes the same way we found the problems, with real assistive technology, because a change that passes a scanner but still fails a screen reader has not actually fixed anything.

06

Document and maintain

We document the state of accessibility honestly and, where you want it, help keep new templates and content from quietly reintroducing barriers as the site grows and changes over time.

Our approach

How we approach Accessible web design and WCAG audits.

Real testing, not just a scanner

Automated tools catch a fraction of accessibility issues and miss most of the ones that matter. We test with keyboards, screen readers and real devices, because whether a site truly works for a disabled visitor is something only real use reveals.

WCAG as a standard we work to

We audit and build against the Web Content Accessibility Guidelines, honestly and by level, rather than slapping on an overlay widget that claims compliance while quietly making things worse for the people it is meant to help.

Accessible from the first wireframe

Retrofitting accessibility is expensive and never as good. We design contrast, structure, focus order and interaction to be accessible from the start, so the site works for everyone by design instead of being patched after launch.

Better for everyone, not just compliance

Accessible sites are clearer, faster and better structured, which helps every visitor and, incidentally, every search engine. Accessibility done properly is not a tax on the design, it is a large part of what good design already is.

What you get

What Accessible web design and WCAG audits puts on your desk.

WCAG accessibility auditTested on real assistive technology, reported honestly by level
Prioritised remediation planOrdered by how many people each barrier excludes and the effort to fix
Accessible design and build workNew sites or fixes with accessibility built in, not bolted on
Accessible components and patternsForms, menus, modals and interactive elements built to accessible patterns
Retesting after fixesVerified the same way issues were found, with real assistive technology
Honest documentationA clear record of what passes and what remains, no badge that overstates it
4
Senior practitioners on every account, no juniors
~40 years
Combined experience across the team doing the work
from £1,500
For an audit, with scope agreed before you commit
WCAG
The standard we audit and build to, tested on real assistive tech
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Why us

Who does the work, and how

Rogue Logic is the trading name of Bryley Ltd, based in Bristol. Your audit and build are done by four senior practitioners with around forty years of combined experience between them, and no juniors learning on your account. Accessibility rewards real testing and honest judgement over automated scores, which is exactly why we hold our own builds to high accessibility standards as a matter of course. We would rather show you the honest state of your site than sell you a badge that hides the problems, which is why we open with a free teardown.

Senior people, start to finish

The person who audits your site is the person who fixes it. No account managers relaying findings to a junior team, and no offshore shop running a scanner and calling it an audit.

Real testing, honest reporting

We test on the assistive technology disabled people actually use and report by WCAG level on what passes and what fails. No overlay widgets, no badges that manufacture false confidence.

We practise what we audit

Accessibility is built into our own standards, not a service we only sell. We hold the sites we build to the same bar we measure yours against, which is why this is a genuine strength rather than a checklist item.

Common questions

Accessible web design and WCAG audits: common questions.

What is a web accessibility audit?

It is a structured assessment of how usable your site is for people with impairments, measured against the WCAG guidelines. A proper audit tests real pages with keyboards, screen readers and real devices, not just an automated scanner, and reports honestly on what fails, why it matters and what it takes to fix. The output is a prioritised, usable plan, not a pass or fail badge, so you can address the barriers that exclude the most people first.

Do accessibility overlay widgets make my site compliant?

No, and they often make things worse. Overlay widgets are a line of JavaScript that claims to fix accessibility automatically, layered over problems it cannot actually solve, and they frequently interfere with the real assistive technology disabled users rely on. Genuine accessibility comes from fixing structure, semantics, contrast and interaction in the build itself. A widget offers false confidence and, increasingly, its own reputational and legal risk. We fix the site, not the symptom.

What is WCAG, and which level do I need?

WCAG is the Web Content Accessibility Guidelines, the internationally recognised standard for web accessibility, organised into levels A, AA and AAA. AA is the level most commonly referenced as a practical target, and it is what most organisations should aim for. We audit and build against WCAG by level and explain honestly where you stand and what reaching your target involves, rather than claiming a level the site does not actually meet.

Is an automated accessibility scan enough?

No. Automated tools are useful for catching certain issues at scale, but they detect only a fraction of the problems that actually matter, and they cannot judge whether a page truly works for someone using a screen reader or navigating by keyboard. A clean automated report on an unusable site is worse than none, because it creates false confidence. Real accessibility is tested by real use, which is how we audit and how we verify fixes.

Why should I care about accessibility beyond doing the right thing?

Because it widens your audience, reduces risk and improves the site for everyone. A large share of any audience lives with an impairment, whether permanent, temporary or situational, and an inaccessible site turns them away. Accessibility is also increasingly a legal and reputational question. And the structure and clarity it demands make a site faster, easier to use and easier for search engines to read, so the work pays back well beyond compliance.

How much does an accessibility audit or accessible build cost?

Audits and engagements start from £1,500, with scope agreed before you commit rather than sold as a fixed package. The right figure depends on the size of the site, how many page types and components it has, and whether you need an audit, remediation or an accessible rebuild. We scope it against what your site actually needs after the free teardown, so you are paying for real work rather than a badge.

Do you build accessible sites, or only audit existing ones?

Both. We audit existing sites and produce prioritised remediation plans, and we design and build new sites with accessibility built in from the first wireframe, which is always better and cheaper than retrofitting. Because we hold our own builds to high accessibility standards as standard, accessible web design is not a separate premium add-on for us. It is part of how we think a site should be built in the first place.

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