Website redesign services that keep the rankings you have
A redesign is the riskiest thing you can do to a site that already ranks. We rebuild yours to convert better and read cleanly to search engines and AI assistants, without throwing away the visibility you have spent years earning.
Website redesign services rebuild an existing site's design, structure and content while protecting its search rankings and traffic. Rogue Logic redesigns evidence-first: we map what already ranks and converts, redesign around your buyers and target keywords, then migrate with a full URL and redirect plan so nothing drops. Bespoke redesigns start at £5,000 plus VAT, hosted and managed on our own platform from £100 a month.
Website redesign, in full.
Most redesigns are sold on how the site will look. That is the wrong place to start. If your current site ranks for anything worth having, the real question is whether the new one will still rank the day after it launches, and whether it will convert the traffic better than the old one did. Plenty of good-looking rebuilds quietly lose a third of their organic traffic because the URLs changed, the content thinned out, or the new template was slower and harder to crawl. That is not a design problem, it is a redesign done without the evidence.
We run it the other way round. We start from how your site is found and how it converts today: the pages that earn traffic, the keywords you hold, the templates that turn visits into enquiries, and the technical issues holding you back. The redesign is built to protect and improve those things, not to gamble with them. You get a site that looks and works better and is structured so search engines and AI assistants can read, rank and cite it, without surrendering the visibility you already have.
This is a redesign service, not a replatforming or a migration project in disguise. If you are moving platforms, that is website replatforming; if the core job is preserving rankings through a domain or URL change, that is a migration. Here, the site stays broadly where it is and we rebuild the design, structure, content and technical foundations around better results. Where a redesign does involve URL changes, we handle the migration mechanics as part of the work, so go-live is controlled rather than hoped for.
The work is done by four senior practitioners with around forty years of combined experience between them, and no juniors learning on your site. The person planning the redirect map is the person who understands why a rankings drop happens, and the person redesigning the templates is the person who knows how search engines and assistants read them.
Website redesign, broken down.
Redesign audit and baseline
We start by measuring what you have: top pages by traffic and conversion, the keywords you rank for, internal links, Core Web Vitals and the technical errors dragging on the current site. This baseline is what we protect and improve against, and what proves the redesign worked afterwards.
Explore →Information architecture and content
A redesign is the best chance you get to fix a messy structure. We reshape the page hierarchy, navigation and content around how buyers actually search and decide, keeping the pages that earn and consolidating the ones that dilute.
Explore →Conversion-led design
We redesign around the actions that matter: enquiries, calls, sign-ups. Clearer messaging, stronger calls to action and journeys built for your buyers, rather than a fresh coat of paint on the same friction.
Technical rebuild for speed and crawlability
The new site is hand-built to be fast and clean: strong Core Web Vitals, semantic HTML, valid schema and a crawlable structure. Speed and technical health are engineered in, not patched on after launch.
Explore →AI and search readiness
We structure the redesign so assistants can read and cite it: clear entities, structured data, semantic markup and an llms.txt manifest, the same foundations that win classic search visibility.
Explore →Redirect mapping and safe launch
Every old URL is mapped to its new home, redirects are planned and tested, and we QA the launch so rankings and traffic hold. This is the step most redesigns skip, and the reason so many lose traffic.
Explore →The way we run Website redesign.
Baseline and discovery
We audit the current site, pull analytics and Search Console data, run a crawl and agree what success looks like. Nothing is redesigned until we know what is working and what must be protected.
Architecture and content plan
We map the new structure, decide what to keep, merge or retire, and plan the content and keyword coverage so the redesign gains ground rather than losing it.
Design that converts
We design a bespoke, conversion-led site around your buyers and the actions you need, not a template. You see and shape the design before it is built.
Clean, fast build
We hand-build the site lightweight and quick, with semantic HTML, schema and technical SEO built in, so it passes Core Web Vitals and reads cleanly to search and AI.
Redirect map and staged QA
We build the full old-to-new URL map, set up redirects, and QA on staging so there are no surprises. Launch is a controlled switch, not a leap of faith.
Launch, monitor and hold
We go live, watch crawl status, indexation and rankings closely through the settling period, and fix anything that moves, then host and maintain the site on our own platform.
How we approach Website redesign.
Redesign on evidence, not taste
Before a single page is designed, we pull your analytics, Search Console data and crawl. We know which pages earn traffic, which keywords you hold and which templates convert, so the redesign improves them rather than quietly breaking them.
Convert better, not just look newer
A prettier site that converts worse is a failed redesign. We rebuild around the actions your buyers need to take, sharpen the messaging and structure, and design the journeys that turn visits into enquiries.
Rebuilt for search and AI
We redesign with semantic HTML, clean architecture, schema and crawlable content, so the new site is legible to search engines and to assistants like ChatGPT, Perplexity and Google's AI Overviews from launch day.
Migrated without the drop
The dangerous part of any redesign is go-live. We map every old URL to a new one, plan the redirects, and QA the launch so you keep the rankings and traffic you already have.
What Website redesign puts on your desk.
Who does your redesign, and how we protect what you have
A redesign fails or holds on details, and details are where inexperience shows. Rogue Logic is a team of four senior practitioners with around forty years of combined experience across design, technical SEO and migrations. The same people who understand why rankings drop after a rebuild are the ones planning your redirect map and structuring your templates, so the risk is managed by the people who know exactly where it lives.
Senior people, start to finish
No juniors, no handoffs to a delivery team that never saw the strategy. The practitioners who audit the site are the ones who redesign and launch it.
Evidence-led method
We work from your real analytics, Search Console and crawl data, so decisions about what to keep, change or redirect are grounded in what actually earns traffic and converts.
Migration-grade launch discipline
Full URL mapping, tested redirects and staged QA on every redesign that touches URLs, with close monitoring through the settling period so drops are caught and fixed fast.
Website redesign: common questions.
What do website redesign services actually include?
A full rebuild of your site's design, structure and content, plus the technical and SEO work to make it fast, crawlable and AI-readable. With us that means a redesign audit, a new information architecture, a bespoke conversion-led design, a clean hand-built site, and a mapped, tested launch so you keep your rankings. Hosting and maintenance follow from £100 a month.
Will a redesign hurt my Google rankings?
It can, and that is exactly the risk we manage. Rankings drop after a redesign when URLs change without redirects, content is thinned, or the new site is slower or harder to crawl. We baseline what you rank for first, map every old URL to a new one, test the redirects and monitor closely at launch, so the redesign protects your visibility rather than gambling with it.
How much does a website redesign cost in the UK?
Our bespoke redesigns start at £5,000 plus VAT, scoped to the size of your site and the work involved, with hosting and management on our own platform from £100 a month. We price it properly on a call once we have seen the current site and understood what the redesign needs to achieve.
How long does a website redesign take?
Faster than most agencies, because we build lean and to a clear scope, but the honest answer depends on the number of pages and the depth of the content work. You get a real timeline on the call once we have scoped it, not an open-ended one.
What is the difference between a redesign and a replatforming or migration?
A redesign rebuilds the look, structure and content of your site while it stays broadly where it is. Replatforming means moving to a different platform or CMS, and a migration is chiefly about preserving rankings through a domain or URL change. They overlap, and a redesign that changes URLs uses the same migration discipline, but the primary job here is a better-performing site, not a platform move.
Can you redesign my site without changing the URLs?
Often, yes. Where the current URL structure is sound, we keep it, which removes a large part of the risk. Where the structure is holding you back, we improve it and handle the redirects properly, so any change is deliberate and mapped rather than accidental.
Will the redesigned site be ready for AI search and assistants?
Yes. We structure the redesign so assistants like ChatGPT, Perplexity and Google's AI Overviews can read and cite it: semantic HTML, structured data, clear entities and an llms.txt manifest. These are the same foundations that win classic search, built in rather than added later.
Do you host and maintain the site after the redesign?
Yes, on our own platform from £100 a month, kept fast, secure and technically healthy. We host and manage the sites we build and redesign; we do not take on hosting for sites built elsewhere.