Google, Meta and Bing ads for Belfast businesses, run to contribution margin rather than clicks. Senior-led, Bristol-based.
Rogue Logic is the trading name of Bryley Ltd, a senior-led team of four practitioners with forty years of agency experience between them. It works with businesses in Belfast and across Northern Ireland, across SEO, answer-engine optimisation, paid media and digital PR, with public pricing from £1,500 a month. Bristol-based, working with Northern Irish clients over video and on the ground when a project needs it.
More than PPC in Belfast: the full stack.
A senior-led SEO agency that fixes the layer most SEO stalls on (a site that cannot be crawled, rendered or understood) before a single word of content is written, then compounds it month on month.
→As an answer engine optimisation (AEO) agency, we engineer the citations, the passages assistants repeat when someone asks about your category. Ranking is no longer the whole job.
→A PPC and Google Ads agency that manages spend against what a customer is actually worth: contribution margin, not the platform's own definition of success.
→A digital PR agency earning the authority that makes rankings hold and answer engines trust you, from the publications your buyers already read, not bought from a link farm.
→AI, automation and internal systems, built on a solutions-architecture background. We design and build the pipelines and process improvements that take repetitive work off your team, so senior time goes to judgement rather than busywork.
→Bespoke websites engineered to be found: technically flawless, lightning fast, AI-ready and built to rank from the day they launch.
→How we work with Belfast businesses, in full.
We run Google, Meta and Bing ads for Belfast businesses, managed to contribution margin rather than to a dashboard's idea of success. We are Bristol-based, and the same senior team runs your account from day one.
- A PPC agency for Belfast businesses running Google, Meta and Bing ads to contribution margin.
- No percentage markup on your media; you pay the platforms directly.
- Clean, server-side tracking first, so spend follows what a customer is genuinely worth.
- Targeting planned for the Northern Irish market, with a management fee per platform.
- Advisory on ads inside AI assistants as those formats open.
Paid media for Belfast businesses
Paid is the fast lever: it buys demand you have not earned organically yet. We run it to what a customer is genuinely worth in your market, with clean tracking, tight audiences targeted to Northern Ireland, and copy built around what makes you different. Media is paid directly to the platform, with no markup on your spend.
How we run paid in Belfast
We fix the tracking first, because a campaign optimised against false data just spends faster. Then we structure around new-customer acquisition, cut the wasted searches, and report the numbers that matter: cost per lead, conversion rate and return, not clicks.
The cheapest click and the best lead are almost never the same click.
What does PPC in Belfast cost?
Your retainer includes one ad platform managed, from £1,500 a month. Each additional platform adds a management fee of £550 to £650 a month, set by that platform's ad spend and fixed up to £5,000 a month in spend, custom above it. Media is paid directly to the platform with no markup, and there is a three-month minimum.
Google, Meta and Bing in Belfast
See how we run paid in full, including the pricing, on our paid media service page.
For the wider local picture, see our Belfast agency overview.
How we think about PPC in Belfast.
Sectors we work with in Belfast.
The disciplines are the same everywhere; how we apply them changes by sector. These are the Belfast sectors we most often work in, each with its own approach to search and AI.
Cybersecurity
Be the authority buyers and assistants both cite.
How we help →Financial services
Win the trust test before the enquiry.
How we help →SaaS
Own the comparison before the trial.
How we help →Creative and media
Get picked when the brief goes out to search.
How we help →Professional services
Sell expertise a buyer can verify before they call.
How we help →When Belfast buyers ask an assistant.
Your buyers increasingly ask ChatGPT, Perplexity and Google’s AI who to use. We get you cited in each, through answer-engine optimisation. Pick a surface, or see how AEO works.
Asked about PPC in Belfast.
Which ad platforms do you run for Belfast clients?
Google, Meta and Bing. Your retainer includes one platform managed; each additional platform adds its own management fee, set by its ad spend.
How much does PPC management in Belfast cost?
Your retainer, from £1,500 a month, already includes one managed ad platform. Each additional platform is a management fee of £550 to £650 a month, set by its ad spend, with media paid directly to the platform and no markup. Three-month minimum.
Do you mark up our ad spend?
No. Media is paid directly to the platform with no percentage markup. You pay us a management fee and the platforms their media cost.
Can you target Northern Ireland specifically?
Yes. We build audiences and geo-targeting for Northern Ireland rather than a broad UK setting, so your spend follows the buyers you actually want.
Do you need a Belfast office to run our ads?
No. Paid is run remotely and senior-led, and we come over when a project needs it. It changes nothing about how your account is run.
Do you run ads inside AI assistants too?
Where they are buyable, yes, and we track the rest. Google AI results already carry your existing ads, and we position you for ChatGPT, Perplexity and Gemini formats as they open.