Google, Meta and Bing ads for Edinburgh businesses, run to contribution margin rather than clicks. Senior-led, Bristol-based, with an Edinburgh office coming soon.
Rogue Logic is the trading name of Bryley Ltd, a senior-led team of four practitioners with forty years of agency experience between them. It works with businesses in Edinburgh and across Scotland, across SEO, answer-engine optimisation, paid media and digital PR, with public pricing from £1,500 a month. We are opening an Edinburgh base as our Scottish client list grows.
More than PPC in Edinburgh: the full stack.
A senior-led SEO agency that fixes the layer most SEO stalls on (a site that cannot be crawled, rendered or understood) before a single word of content is written, then compounds it month on month.
→As an answer engine optimisation (AEO) agency, we engineer the citations, the passages assistants repeat when someone asks about your category. Ranking is no longer the whole job.
→A PPC and Google Ads agency that manages spend against what a customer is actually worth: contribution margin, not the platform's own definition of success.
→A digital PR agency earning the authority that makes rankings hold and answer engines trust you, from the publications your buyers already read, not bought from a link farm.
→AI, automation and internal systems, built on a solutions-architecture background. We design and build the pipelines and process improvements that take repetitive work off your team, so senior time goes to judgement rather than busywork.
→We run Google, Meta and Bing ads for Edinburgh businesses, managed to contribution margin rather than to a dashboard's idea of success. We are Bristol-based with an Edinburgh office coming soon, and the same senior team runs your account from day one.
- A PPC agency in Edinburgh running Google, Meta and Bing ads to contribution margin.
- No percentage markup on your media; you pay the platforms directly.
- Clean, server-side tracking first, so spend follows what a customer is genuinely worth.
- Management fee per platform, from an additional fee on your retainer, with a three-month minimum.
- Advisory on ads inside AI assistants as those formats open.
Paid media for Edinburgh businesses
Paid is the fast lever: it buys demand you have not earned organically yet. We run it to what a customer is genuinely worth in your market, with clean tracking, tight audiences and copy built around what actually makes you different. Media is paid directly to the platform, with no percentage markup on your spend.
How we run paid in Edinburgh
We fix the tracking first, because a campaign optimised against false data just spends faster. Then we structure around new-customer acquisition, cut the wasted searches, and report the numbers that matter: cost per lead, conversion rate and return, not clicks. As paid formats open inside AI assistants, we position you for those too.
The cheapest click and the best lead are almost never the same click.
What does PPC in Edinburgh cost?
Your retainer includes one ad platform managed, from £1,500 a month. Each additional platform adds a management fee of £550 to £650 a month, set by that platform's ad spend and fixed up to £5,000 a month in spend, custom above it. Media is paid directly to the platform with no markup, and there is a three-month minimum.
Google, Meta and Bing in Edinburgh
See how we run paid in full, including the pricing, on our paid media service page.
For the wider local picture, including the Edinburgh office we are opening, see our Edinburgh agency overview.
How we think about PPC in Edinburgh.
Asked about PPC in Edinburgh.
Which ad platforms do you run for Edinburgh clients?
Google, Meta and Bing. Your retainer includes one platform managed; each additional platform adds its own management fee, set by its ad spend.
How much does PPC management in Edinburgh cost?
Your retainer, from £1,500 a month, already includes one managed ad platform. Each additional platform is a management fee of £550 to £650 a month, set by its ad spend, with media paid directly to the platform and no markup. Three-month minimum.
Do you mark up our ad spend?
No. Media is paid directly to the platform with no percentage markup. You pay us a management fee and the platforms their media cost.
Can paid work for a niche Edinburgh business?
Often yes, if the economics are there. We run to contribution margin, so if a channel cannot pay for a business your size we tell you rather than take the fee.
Do you need an Edinburgh office to run our ads?
No. Paid is run remotely and senior-led. The Edinburgh office is coming as our Scottish client base grows, but it changes nothing about how your account is run.
Do you run ads inside AI assistants too?
Where they are buyable, yes, and we track the rest. Google AI results already carry your existing ads, and we position you for ChatGPT, Perplexity and Gemini formats as they open.